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AT a glance

At a Glance

The Integrated Marketing Communications (IMC) program at West Virginia University is the first online master's program in IMC in the country. With more than 20 electives to choose from, the IMC graduate program is customizable, allowing you to take control of your graduate experience and meet your specific career goals. The program is renowned for its flexibility and offered completely online so you can build your skill set with  master's degree or professional certificate in this fast-growing field from anywhere in the world. Most of our students continue to work full-time while earning their degree.  All  IMC courses  are asynchronous, allowing students to participate at anytime, from anywhere in the world.

In the WVU IMC program, communications professionals learn to re-align their marketing activities to ensure a constant flow of information to consumers from a variety of media. Our expert faculty, who are recognized leaders in their fields, teach the program’s “learn-it-today, use-it-tomorrow” curriculum, which provides you with valuable, practical knowledge that can be immediately applied to your current profession.  

Request Information about the WVU IMC program

If you have questions about our program we encourage you to attend one of our free online information sessions

The IMC program is accredited by the Higher Learning Commission. The CIP Code is 09.0999.