About Our Program
The Integrated Marketing Communications (IMC) graduate program at the WVU Reed College of Media is offered exclusively online with no on-campus classroom attendance required. This enables a student to earn a valuable master's degree or professional certificate in this fast-growing field from anywhere in the world.
In the WVU IMC program, communications professionals learn to re-align their marketing activities to ensure a constant flow of information to consumers from a variety of media. Students earn a practical, customizable graduate education that is designed to equip them with the skills to emerge as leaders in the field. One hallmark of the WVU IMC program is its learn-it-today, use-it-tomorrow focus that is built into the curriculum. Students are able to take the knowledge they gain in the classroom and immediately apply it to the challenges in their professional lives.
The program is taught by a diverse faculty – from marketing directors to academics to entrepreneurs – who are recognized leaders in their fields.
The IMC program is also renowned for its flexibility. Most IMC students continue to work full-time while earning their degree. All IMC courses are asynchronous, allowing students to participate at anytime, from anywhere in the world.
There are three graduate level options within the IMC program:
Effective Fall 2014, our master’s degree in IMC will only be 11 courses/33 credits. You will first take the prerequisite course, Introduction to IMC, followed by (in any order) four core courses, two specialty courses, and three electives, and then finish the program with the capstone course, IMC Campaigns.
If you’re not ready to jump into the full master’s degree program, consider one of our valuable professional certificates. The certificate programs allow you to supplement your current education with additional specialty training – or simply see whether the full master’s degree program is right for you. You can apply two courses from a certificate program toward a full master’s degree in Integrated Marketing Communications.
If you just want to learn some new skills and polish old ones this option lets you take 5 courses from the IMC program’s cutting edge curriculum. The 15-credit IMC graduate certificate provides students with a broad overview of IMC, focusing on several integral aspects of the discipline. Students working toward their IMC certificate take one course per term for one calendar year (five sessions).
Digital Marketing Communications (DMC) is a strategy that uses interactive channels to build community around a brand or organization. In the WVU DMC certificate program, you’ll gain the knowledge and skills to communicate and create dialogue with today’s modern audience. The 15-credit graduate certificate is earned through successful completion of 5 three-credit online courses. The program operates five terms each year, and each term is eight weeks. You may take one course per term. The program builds on what you learn from one course to the next.
If you have questions about our program we encourage you to attend one of our free online information sessions.
The IMC program is accredited by the Higher Learning Commission.
IMC Program @ WVU: A Brief History
|2001||Certificate Program Launched|
|2002||Master’s Degree Planning Began|
|2003||Master’s Degree Program Launched|
|2004||Master’s Curriculum Completed|
|2005||Advanced-Level Elective Courses Developed|
|2006||Program Admissions Exceeded 100 Students|
|2007||New Flexible Electives Allowed for Specialized Experience|
|2010||Became the Largest Master’s Degree Program at WVU|
|2011||Formed Partnership with the Public Relations Society of America|
|2011||Launched National Professional Conference – INTEGRATE|
|2012||Launched Professional Development Series|
|2013||Celebrated 10-year Anniversary|
|2014||Restructured Program for Quicker Completion|
By-The-Numbers – Current Counts as of May 18, 2015
|496||Total Number of Enrolled Students|
|823||Program Graduates to Date|
|50||Active IMC Faculty and Instructors|
|45||States Represented by Current IMC Students and Graduates|
|9||Countries Represented by Current IMC Students and Graduates|
Student Snapshot (Summer 2015 Admit Class)
|3.23||Cumulative Average Undergraduate GPA|
|6.5||Cumulative Average Experience (in years)|
|33||Courses Currently Offered|
|1||New Course in Development for 2015-2016 Academic Year|
|17||Sections Beginning in Summer (May 2015)|
|17||Maximum Seats in all IMC Courses|
|09.0999||The Higher Learning Commission’s CIP Code for the IMC program’s accreditation|