Teaches IMC 636 - IMC Campaigns
Archie Sader is an instructor teaching IMC 636 - IMC Campaigns at West Virginia University (WVU). His leadership experiences in both industry and academia have resulted in continued success stories. Sader served as partner of a major global advertising agency, Tatham-Laird & Kudner (acquired by Euro RSCG), and then president of a mid-sized direct marketing agency in New York (Sader & Associates, Inc.). His clients included National Football League Properties, Business Week, Standard & Poor’s, NBA Properties and other leading firms in sports marketing, financial services and publishing.
Sader was the first director of the integrated marketing communications (IMC) program at West Virginia University, and served the institution as assistant vice president, integrated marketing services. Sader also served Eastern Michigan University as director of their graduate IMC program. In addition to his administrative responsibilities at these two universities, he taught the IMC courses in direct marketing, media planning and campaigns.
Sader attended the first IMC Symposium, a research conference with IMC leaders from Northwestern University, University of North Carolina, University of Denver, University of Colorado and University of Kansas, as well as key industry leaders. He was a contributing author to the outcome of the symposium, “A White Paper on the Status, Scope and Future of IMC.”
Sader earned a Bachelor of Arts in economics from the University of Michigan and a Master of Business Administration in marketing from the Graduate School of Business at Columbia University.
Sader and his wife, Alfreda, live in Ann Arbor, Michigan. When not teaching, conducting research or practicing IMC, his favorite activity is cycling.