WVU IMC

J. Barry Dickinson, Ph.D.

Philadelphia, PA

Course(s)

IMC 629 - Mobile Marketing
   
Barry Dickinson Headshot

Dickinson works as chief executive officer for a mid-sized, mobile computer professional services firm, which he founded in 1995. The firm provides after-market support services for mobile computers, Windows Mobile application development, supply chain and warehouse management solutions and wireless network design services.

Dickinson has taught a variety of courses at the undergraduate as well as the graduate level, including Principles of Marketing, Marketing Research, Business Strategy, Business-to-Business Marketing and Entrepreneurship. His research interests include entrepreneurship, supply chain management, wireless technology, business process optimization, innovation, customer relationship management and market-based assets.

Dickinson earned a Ph.D. in marketing from Drexel University, a Master of Business Administration from Lasalle University and a Bachelor of Science in management from Rutgers University.

 
 

IMC Integrated Marketing Communications Master's Degree Program
Perley Isaac Reed School of Journalism | P.O. Box 6529 | Morgantown, WV 26506-6529
Phone: (304) 293-6783 | Fax: (304) 293-4623 | Email: imcprogram@mail.wvu.edu

Accrediation