Teaches IMC 610 - Introduction to IMC
Bonnie Harris is an adjunct instructor for the West Virginia University Integrated Marketing Communications (IMC) program and teaches IMC 610 - Introduction to IMC. Harris is an IMC consultant who has designed and implemented IMC strategies for clients across the United States, including National Geographic and Yale University. In addition to this work, Harris is a published writer whose work has appeared in national magazines including HerSports and Gannett’s YourHealth.
Prior to founding her IMC practice, Harris worked in the technology industry for 16 years, eventually rising to the role of vice president, where she oversaw sales, marketing and operations for nine profit centers in eight states. She received her master’s degree from the West Virginia University IMC program in December of 2007 and completed her Bachelor of Science degree at the University of Minnesota in 2001.