Teaches IMC 693X - Marketing Communications Analytics
Cyndi W. Greenglass is a founding partner and senior vice president strategic solutions at Diamond Marketing Solutions, a $100,000,000 full service, direct marketing company located in Chicago, Illinois. Greenglass has twice been named as one of the Top 100 Influential BTB Marketers by Crain’s B@B Magazine, and was the 2012 CADM Chicago Direct Marketer of the Year. Greenglass is a member of the executive management team at Diamond Marketing Solutions, where she is responsible for the strategic planning process, participates in strategic acquisitions and manages the agency services division.
Prior to becoming a “direct marketer,” Greenglass spent 10 years in the international business consulting arena with the U.S. Embassy, Canadian Consulate General and U.S. Foreign Commercial Service. She is passionate about educating future marketers on the importance of data analytics for strategic decision making. She lectures on data and digital marketing nationally, is highly sought after to speak at major industry conferences.
Greenglass received a Bachelor of Arts from University of Toronto and holds a Master of Science in integrated marketing communications from West Virginia University. She is delighted to serve as a faculty member at her alma mater as an online adjunct instructor.