WVU Reed College of Media

Dawn Edmiston, D.M.

Somerset, PA


IMC 619 - Emerging Media & the Market E-mail: daedmistonstrasser@mix.wvu.edu
Dawn Edmiston

Dr. Dawn Edmiston has served as an adjunct faculty member in the WVU Integrated Marketing Communications program since 2009. She is also an Associate Professor of Management and Marketing at Saint Vincent College.

Previously, Dr. Edmiston taught at Howard University, Johns Hopkins University, Trinity College, University of Maryland University College, and University of Pittsburgh at Johnstown. Her honors include the 2010 American Marketing Association of Pittsburgh Distinguished Educator Award, the 2011 Marketing Management Association Wessex Press Teaching Innovation Award and the 2012 Middle Atlantic Association of Colleges of Business Administration Innovation in Teaching Prize.

Her work has been featured in the International Journal of Educational Advancement, Journal of Marketing for Higher Education, and publications of the American Marketing Association and Marketing Management Association. Her research on “Integrated Marketing Communication in U.S. Public Institutions of Higher Education” received the 2008 Council for Advancement and Support of Education Alice L. Beeman Award for outstanding doctoral dissertation.

Prior to joining academia, Dr. Edmiston held marketing management roles with IBM Business Consulting Services, PricewaterhouseCoopers Management Consulting Services, and Discovery Communications (including the brands of Discovery Channel, TLC, Travel Channel, Animal Planet and Discovery Channel Online).

Her educational background includes a Doctor of Management from University of Maryland University College, an MBA from Columbia University and a BS from Rennselaer Polytechnic Institute. She is also an alumna of the international exchange programme at London Business School.




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