Dawn Edmiston, D.M.

Somerset, PA

Dr. Dawn Edmiston has served as an adjunct faculty member in the WVU Integrated Marketing Communications program since 2009. She is also an Assistant Professor of Management and Marketing at Saint Vincent College.

Previously, Dr. Edmiston taught at Howard University, Johns Hopkins University, Trinity College, University of Maryland University College, and University of Pittsburgh at Johnstown. Her honors include the 2010 American Marketing Association of Pittsburgh Distinguished Educator Award, the 2011 Marketing Management Association Wessex Press Teaching Innovation Award and the 2012 MAACBA Innovation in Teaching Prize.

Her work has been featured in the International Journal of Educational Advancement, Journal of Marketing for Higher Education, and publications of the American Marketing Association and Marketing Management Association. In 2008, her research on “Integrated Marketing Communication in U.S. Public Institutions of Higher Education” received the Council for Advancement and Support of Education Alice Beeman Award.

Prior to joining academia, Dr. Edmiston held marketing management roles with IBM Business Consulting Services, PricewaterhouseCoopers Management Consulting Services, and Discovery Communications (which included the brands of Discovery Channel, TLC, Travel Channel, Animal Planet and Discovery Channel Online).

Her educational background includes a Doctor of Management from University of Maryland University College, an MBA from Columbia University and a BS from Rennselaer Polytechnic Institute. She is also an alumna of the international exchange programme at London Business School.

IMC Integrated Marketing Communications Master's Degree Program
Perley Isaac Reed School of Journalism | P.O. Box 6529 | Morgantown, WV 26506-6529
Phone: (304) 293-6783 | Fax: (304) 293-4623 | Email: imcprogram@mail.wvu.edu