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Debra Zahay

Teaches IMC 629 - Mobile Marketing

Dr. Debra Zahay has been the president of her own digital marketing database and relationship management consulting firm since 1993, and has extensive experience helping business to business (B2B) companies identify and develop customer relationships, often using digital technologies. She has worked with privately-held manufacturing firms, as well as in service industries such as software and insurance. B2B integrated marketing and database design are her specialties.

Zahay’s prior business experience includes senior marketing management responsibilities at MCI Telecommunications and Dun & Bradstreet. She has also served as a vice president on the executive board of the Chicago American Marketing Association, served on the board of the Chicago Association of Direct Marketing and is currently part of the Digital Analytics Association planning committee.

Some of Zahay’s research topics include data quality, customer information management for competitive advantage, information use in new product development (particularly crowd-sourcing), data warehousing in customer relationship management (CRM) environments, email personalization, and other aspects of interactive and digital marketing.

Zahay has presented her work at many academic and practitioner conferences, as well as in her numerous classes in CRM, internet marketing, social media marketing, marketing technology and digital marketing management.

Zahay co-authored the third edition of the textbook “Internet Marketing: Integrating Online and Offline Strategies” with MaryLou Roberts. She is on the editorial board of the Journal of Database Marketing and Marketing Strategy Management, and is the Editor-in-Chief of the Journal of Research in Interactive Marketing. She has also written a column on internet marketing, titled “Going Interactive” for AMS Quarterly.

Zahay holds a Doctorate in marketing from the University of Illinois, a Master of Management from Northwestern University, a Juris Doctor from Loyola University and an undergraduate degree from Washington University. Her full-time teaching experiences include Aurora University, Northern Illinois University, where she was program head of interactive marketing and held a chair in that area for 10 years, North Carolina State University and DePaul University.

Some of the journals in which she has published include Journal of Interactive Marketing (Best Paper 2014), Journal of Product Innovation Management, Decision Sciences, Industrial Marketing Management, Journal of Advertising Research, Journal of Business and Industrial Marketing, Interactive Marketing, Journal of Database Marketing and Marketing Strategy Management, and in the working paper series for the Marketing Science Institute.