WVU Reed College of Media

Dennis O’Connell

Chicago, IL


IMC 636 - IMC Campaigns E-mail: deoconnell@mix.wvu.edu
Dennis O'Connell

Dennis’ career in marketing communications spans four decades.  He began on the creative side  as a writer. Eight years later he set his sights on account and agency management. In due time, Dennis was given the opportunity to establish and lead an agency under the aegis of DDB, a world-­renowned advertising agency. His agency, Beyond DDB, was one of the first integrated marketing communications agencies in the nation. In the course of Dennis’ leadership, Beyond DDB grew to the third largest office in DDB’s North American network and one of the most successful agencies of its kind.

Dennis will be the first to acknowledge that his agency’s phenomenal growth was due largely to the talent and hard work of a staff devoted to the dynamic emerging discipline of integrated marketing communications.

Dennis retired from the business after thirty-­four years. However, soon he re-­entered to help start up two consultancies in sectors that have been sorely deficient in today’s marketing environment. He and his partners established a metric-­focused consultancy featuring tools to maximize a client’s return-­on-­marketing-­investment. Dennis then turned his attention to the Baby Boom generation to establish a consultancy dedicated to helping marketers reach this affluent and under-­served demographic with relevant products and respectful communications.   Dennis holds a B.A. degree from Northwestern University. He’s a U.S. Army veteran. He and Susan, his wife, live on Chicago’s north shore. They have two daughters and four grandchildren. Dennis spends his spare time playing with his grandkids, reading and trying to stay in shape.

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