WVU Reed College of Media
WVU IMC

Keith Quesenberry, M.S. IMC

Harrisburg, PA

Course(s)

IMC 612 - Audience Insight E-mail: kquesen1@mix.wvu.edu
   
WVU IMC faculty member Keith Quesenberry

Keith Quesenberry is a full-time faculty member in the Center for Leadership Education at Johns Hopkins University where he teaches marketing and communication courses. Previous to his teaching career he gained over 17 years communication experience as a creative director and copywriter at numerous regional and international advertising firms including Arnold Worldwide and BBDO Worldwide. He has created marketing campaigns for Fortune 500 corporations such as Exxon Mobil, Delta Air Lines, PNC Bank and Washington Post. He also has extensive experience in the food and beverage industry working on Hershey Foods, Aloutte Cheese, Utz Snack Foods, Turkey Hill Ice Cream and Yuengling Beer.

He has won Gold One Show Pencils, Silver National ADDY’s and London International Awards and his work has been featured in Lurzer’s International Archive, Creativity, Adweek, Advertising Age and Brandweek. While at Pavone, his agency’s integrated Lord Chesterfield Ale campaign won a PRSA Bronze Anvil award for Word-of-Mouth.

He has a B.A. in Journalism and Advertising from Temple University, he is a graduate in Copywriting from the Portfolio Center in Atlanta and has his M.S. in Integrated Marketing Communication from West Virginia University. He is a member of Honor Society of Phi Kappa Phi and the Golden Key International Honour Society. In addition to Johns Hopkins University and West Virginia University, he has also taught in the Advertising Department at Temple University.

 

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Publications

  • “IMC In The Effies: Use of Integrated Marketing Communications Touchpoints Among Effie Award Winners” in the International Journal of Integrated Marketing Communication.
  • “What Makes A Super Bowl Ad Super for Word-of-Mouth Buzz?: Five-Act Dramatic Form Impacts Super Bowl Ad Ratings” in the Journal of Marketing Theory and Practice.
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