Keith Quesenberry, M.S. IMC
|IMC 612 - Audience Insight||E-mail: email@example.com|
Keith A. Quesenberry, assistant professor of marketing at Messiah College, has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University, and West Virginia University. Before joining academia, he spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide and working with clients spanning from startups to Fortune 500s. His social media campaigns have received industry recognition including a PRSA Bronze Anvil and an OMMA Award. Now he is a contributing author for MarketingProfs, Social Media Today and Social Media Examiner. He is also a published scholar with his research being featured in Journal of Marketing Theory and Practice, International Journal of Integrated Marketing and Communication, Advertising Age Research Reports and quoted in publications such as Harvard Business Review, New York Times, Entrepreneur, Huffington Post and Forbes. He is also author of the book “Social Media Strategy: Marketing and Advertising in the Consumer Revolution: http://bit.ly/QuesenberrySM Professor Quesenberry holds a M.S. in Integrated Marketing Communication from West Virginia University, a C.P.S. in Advertising Copywriting from the Portfolio Center, and a B.A. in Advertising and Journalism from Temple University. Professor Quesenberry’s professional affiliations include the American Marketing Association (AMA), the American Academy of Advertising (AAA), and he serves on the executive committee of the Advertising Division of the Association for Education in Journalism and Mass Communication (AEJMC).
- Advertising Age research report How To Integrate Social Media Into Your Marketing Strategy: Best Practices for Social Media Management.
- “IMC In The Effies: Use of Integrated Marketing Communications Touchpoints Among Effie Award Winners” in the International Journal of Integrated Marketing Communication.
- “What Makes A Super Bowl Ad Super for Word-of-Mouth Buzz?: Five-Act Dramatic Form Impacts Super Bowl Ad Ratings” in the Journal of Marketing Theory and Practice.