Teaches IMC 612 - Audience Insight
Lee Boggs has worked in mass media since 1990, including news, public relations/marketing and digital communications. He has acted as an advertising sales representative for print and online news organizations and as an advertising account manager in PR/marketing. That breadth of experience has given him a unique perspective on audience insight from the traditional and digital sides of IMC. He owned and operated a multi-media business for a decade and has written for news and public relations publications as well as news and how-to websites.
Currently, Boggs is the media manager for the City of Anderson, SC, creating strategies for the City's digital communications, social media and broadcast efforts based on audience insight, data analysis and best IMC practices. Part of his duties include user experience design (UX), which combines consumer behavior with digital platforms. UX provides new media teams with the information necessary to build consumer-centric, online products. This experience exemplifies his ability to incorporate audience insight with new technology, highlighting the present and future trends in IMC.
Boggs started with WVU in 2012, creating and teaching the Political Marketing course. He has a Master of Arts in Journalism-Media Management from the University of Missouri. In addition to WVU, he has also taught journalism at Lander University.