Teaches IMC 693W - Content Marketing
Pam Didner is a content marketing expert, author and speaker. As a former global integrated marketing strategist for Intel, Didner knows how to plan, produce and deliver global marketing success and efficiency. She led Intel’s Enterprise product launches and worldwide marketing campaigns. Didner is a practical expert at creating successful global marketing plans that meet local marketing needs. Her new international book, Global Content Marketing is the first to offer an accessible, comprehensive process to scale content across regions. Didner was selected as one of BtoB’s Top Digital Marketers in 2011 and 2012. “Global Content Marketing” was named one of The Top 10 Marketing Books of 2014 by Inc.
Didner has been a repeat presenter at the highly regarded Social Media Marketing World and Content Marketing World by Social Media Examiner and Content Marketing Institute. She leads a boutique-consulting firm that trains, coaches and provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. She also shares marketing thoughts at globalcontent.marketing and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.