Perley Isaac Reed School of Journalism
WVU IMC

Patricia Marciano Girardi, MBA

Saunderstown, RI

Course(s)

IMC 613 - Brand Equity Management
E-mail: pgirardi@mix.wvu.edu
   
Patricia Girardi

Patricia Marciano Girardi is an author and marketing consultant based in Saunderstown, Rhode Island. Previously, Patti served as Regional Vice President, Affiliate Sales and Marketing for Fox Cable Networks, overseeing all affiliate activities for the Western Region of the United States.

Prior to that role, Girardi held a number of field and corporate positions with Cox Communications, including acting Vice President for Cox’s New Orleans operation; Director, Web Marketing & E-Commerce; and Brand Manager for Cox’s Premium Channel, Pay-Per-View, Cox Long Distance by Frontier and Cox Card product lines.

Girardi graduated valedictorian from Trinity College (Hartford, CT) with a B.A. in Economics and also holds an M.B.A. from Harvard University.

 
Patti Girardi’s Links

LinkedIn
http://www.linkedin.com/in/pattigirardi

Twitter
http://www.twitter.com/pattigirardi

Publication:
“Classic Knitwear and Guardian: A Perfect Fit?,” case study for Harvard Business Publishing, June 2010

Academic presentation:
“Building and Managing your Brand,” National Council for Marketing & Public Relations Conference, October 2010

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