Patricia Marciano Girardi, MBA
|IMC 613 - Brand Equity Management|
Patricia Marciano Girardi is an author and marketing consultant based in Saunderstown, Rhode Island. Previously, Patti served as Regional Vice President, Affiliate Sales and Marketing for Fox Cable Networks, overseeing all affiliate activities for the Western Region of the United States.
Prior to that role, Girardi held a number of field and corporate positions with Cox Communications, including acting Vice President for Cox’s New Orleans operation; Director, Web Marketing & E-Commerce; and Brand Manager for Cox’s Premium Channel, Pay-Per-View, Cox Long Distance by Frontier and Cox Card product lines.
Girardi graduated valedictorian from Trinity College (Hartford, CT) with a B.A. in Economics and also holds an M.B.A. from Harvard University.
“Classic Knitwear and Guardian: A Perfect Fit?,” case study for Harvard Business Publishing, June 2010