WVU Reed College of Media
WVU IMC

Patricia Marciano Girardi, MBA

Saunderstown, RI

Course(s)

IMC 613 - Brand Equity Management E-mail: pgirardi@mix.wvu.edu
IMC 621 - Current Topics in IMC
   
Patricia Girardi

Patricia Marciano Girardi serves as Vice President, Marketing & Creative Services for Chartwells Higher Education Dining Services, a division of Compass Group North America Foodservice. Previously, Patti served as Regional Vice President, Affiliate Sales and Marketing for Fox Cable Networks, overseeing all affiliate activities for the Western Region of the United States.

Prior to that role, Girardi held a number of field and corporate positions with Cox Communications, including acting Vice President for Cox’s New Orleans operation; Director, Web Marketing & E-Commerce; and Brand Manager for Cox’s Premium Channel, Pay-Per-View, Cox Long Distance by Frontier and Cox Card product lines.

Girardi graduated valedictorian from Trinity College (Hartford, CT) with a B.A. in Economics and also holds an M.B.A. from Harvard University.







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Publications

“Classic Knitwear and Guardian: A Perfect Fit?,” case study for Harvard Business Publishing, June 2010

Academic Presentations

Image is the New Headline: INTEGRATE Conference, May 2014

Working Together: Building a Multi-Generational Team in the Workplace: UMass Dartmouth, July 2013

Careers in Sports Marketing INTEGRATE Conference, June 2012

Building Brands with Integrated Marketing Communications INTEGRATE Conference, June 2011

Building and Managing your Brand National Council for Marketing & Public Relations Conference, October 2010

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