Master’s Degree Admissions Process

Criteria for Eligibility

Admission to the program is based on a case-by-case analysis of the applicant’s academic record (undergraduate transcript), GRE or GMAT scores, years of relevant professional experience (resume), writing ability (program essay) and references (letters of recommendation).

Important Note: The GRE or GMAT requirement may be waived for any applicant who meets EITHER of the following qualifications:

1. Cumulative undergraduate GPA of 3.3 or higher
2. Six or more years of marketing-related work experience

Acceptance is also contingent on the number of qualified applicants versus the number of total available seats. The more applications received by the IMC program, the greater the competition is for admission to the program.

Applicants will receive confirmation once all admission materials are received and the application file is complete. Depending on the date of application, there may be several weeks between the day you submit your application and the day you hear back from the IMC program. All applicants will be notified of the committee’s decision; however, the timing can vary depending on when the complete application is received.

Serious applicants are strongly encouraged to apply before the program’s priority deadline for the entry term in which they are seeking admission.

Like all premier academic programs, admission to the Master of Science in Integrated Marketing Communications (IMC) program at West Virginia University is highly competitive and the total number of available seats for each entry term is limited.

IMC program applications are comprised of the following materials:

1. WVU Application for Graduate Admission
• Your Personal Statement should be added under the Supplemental Material section. For your Personal Statement, please detail (in 300-500 words) your interest in the IMC program. Be sure to describe why attending the IMC program will support your career objectives. (Required)


2. Undergraduate Transcript (indicates academic achievement)
• See IMC Application Checklist for additional information


3. Resume (illustrates relevant professional experience)


4. GRE or GMAT Scores (demonstrates graduate level aptitude)


5. Letters of Recommendation (optional, but strongly recommended)

All application-related materials (resume, GRE/GMAT scores and letters of recommendation) should be sent to IMC-Admissions@mail.wvu.edu.

» Take a moment to read the tips for Submitting a Successful Application

» Download the IMC Application Checklist

Application Deadlines

Students are admitted to the IMC program three times per year, in the Early Fall, Early Spring and Summer sessions. The IMC program operates on a rolling admissions process and routinely admits qualified students before the deadlines listed below.

There may be several weeks between the day you submit your application and when you receive a response from the IMC program. All applicants will be notified of the committee’s decision (whether accepted or rejected); however, the timing can vary depending on when the complete application is received.

Submission Deadlines

Complete applications must be received by the following deadlines to receive full consideration for admission:

Note: Applications will be processed after deadline until an incoming class is full. Once all available seats have been filled, qualified applicants will be deferred to the next incoming term. The IMC program may also implement a waitlist for an incoming session.

Acceptance Notification

Students selected for admission to the IMC program will be notified of acceptance as follows:

Questions?

For questions about the IMC program’s application process and deadlines please e-mail imcprogram@mail.wvu.edu or call Shelly Stump at 304-293-8683.

IMC Integrated Marketing Communications Master's Degree Program
Perley Isaac Reed School of Journalism | P.O. Box 6529 | Morgantown, WV 26506-6529
Phone: (304) 293-6783 | Fax: (304) 293-4623 | Email: imcprogram@mail.wvu.edu