industry snapshot
"Learning in the IMC program is a multidisciplinary approach to preparing the brand for the market and preparing the market for the brand. This program will equip you to think in a very innovative, confident, and relevant way based on consumer and brand insights that will align your career with the way marketers are succeeding on a global front." - Thomas L. Harrison, Chairman & CEO of Diversified Agency Services
The need for professionals trained in IMC continues to grow. As the world of business becomes even more competitive, there is a greater demand for communications professionals skilled in this multi-disciplinary approach.
IMC graduates work in a number of different positions including:
- Chief Marketing Officer
- Vice President of Marketing Communications
- Integrated Marketing Communications Director
- Public Relations Executive
- Corporate Communications Director
- Regional Communications Manager
- Marketing Director
- Communications Director
- Media Buyer
- Special Events Planner
- Sales Executive
- Research Analyst
- Brand Planner
- Senior Account Executive
- Direct Marketing Manager
- Healthcare Communications Manager
In the following work environments:
- Advertising Agencies
- Public Relations Agencies
- Marketing Department of Major Corporations
- Media Companies
- Communications Companies
- International Relation Firms
- Graphic & Visual Design Studios
- Non-Profit Organizations
- Government Agencies
- Healthcare Companies and Institutions
- Educational Institutions
- Marketing Research Firms
