WVU IMC

WVU IMC Knowledge Base

The IMC Knowledge Base is a repository of supplemental educational content presented by the Integrated Marketing Communications (IMC) program at West Virginia University.

WVU’s IMC program is a community of thought leaders in marketing, public relations and advertising. Industry professionals, many of whom are faculty in the program, present educational sessions on a wide variety of IMC-related topics at the program’s annual INTEGRATE Conference and via the WVU IMC Online Speakers Series.

Check out our growing collection of informative lectures on cutting-edge issues and learn more about mobile marketing, public relations, healthcare marketing, social media marketing, branding and much more.


INTEGRATE Conference Videos

Integrate 2012 presentation - Mark Schaefer Thumbnail

Return On Influence

Presented by Mark Schaefer

INTEGRATE 2012 – June 2, 2012

Watch the video »

Integrate 2012 presentation - Fred Cook Thumbnail

GolinHarris CEO Fred Cook

Presented by Fred Cook

INTEGRATE 2012 – June 2, 2012

Watch the video »

Integrate 2012 presentation - Melvin Landry

Client / Agency Collaboration

Presented by Melvin Landry

INTEGRATE 2012 – June 2, 2012

Watch the video »

Integrate 2012 presentation - Dave Pavelko

David Pavelko - Head of Industry, GoogleTravel

Presented by David Pavelko

INTEGRATE 2012 – June 2, 2012

Watch the video »

Integrate 2012 - Chris Martin

28 Days Later: Immortalizing Real Time

Presented by Chris Martin

INTEGRATE 2012 – June 2, 2012

Watch the video »

Integrate 2012 presenter Richard Spector

PRSA’s Jobcenter Tips

Presented by Richard Spector

INTEGRATE 2012 – June 2, 2012

Watch the video »

Integrate 2012 - Bill Pitzer Presentation

Practice Safe Design - Use a Concept

Presented by Bill Pitzer

INTEGRATE 2012 – June 2, 2012

Watch the video »

Integrate 2012 presenter Patti Girardi

Careers in Sports Marketing

Presented by Patti Girardi

INTEGRATE 2012 – June 2, 2012

Watch the video »

Integrate 2012 presentation by Archie Sader

Value of a Degree in IMC

Presented by Archie Sader

INTEGRATE 2012 – June 2, 2012

Watch the video »

Integrate 2012 presenter Robert Sukys

BrandENRg

Presented by Robert Sukys

INTEGRATE 2012 – June 2, 2012

Watch the video »

 INTEGRATE 2012 - Laura McDonald and Erin Turner

Event Coordination: An IMC Perspective

Presented by Laura McDonald and Erin Turner

INTEGRATE 2012 – June 2, 2012

Watch the video »

Karen Freberg INTEGRATE 2012 Thumbnail

How to Market Yourself for PhD Programs

Presented by Presented by Karen Freberg

INTEGRATE 2012 – June 2, 2012

Watch the video »

Integrate 2012 - Ray Gillette and Dennis O'ConnellTN

Finding the Big Idea

Presented by Presented by Ray Gillette & Dennis O'Connell

INTEGRATE 2012 – June 2, 2012

Watch the video »

Integrate 2012 - Sandy Charet

Changing Jobs: Tips and Tactics for Landing the Job You Want

Presented by Sandy Charet

INTEGRATE 2012 – June 2, 2012

Watch the video »

Helena Angell - Integrate 2012

Media Literacy and Ethical Persuasion

Presented by Helena Angell

INTEGRATE 2012 – June 2, 2012

Watch the video »

Chris Martin - Integrate 2011

Public Relations 3.0

Presented by Chris Martin

INTEGRATE 2011 – June 4, 2011

Watch the video »

Alex Horwitz - Integrate 2011

Crisis Communications

Presented by Alex Horwitz

INTEGRATE 2011 – June 4, 2011

Watch the video »

Rebecca Andersen graduate panel - Integrate 2011

Graduate Panel: ROI on Your IMC Degree

Moderated by Rebecca Anderson

INTEGRATE 2011 – June 4, 2011

Watch the video »

Bill Pitzer - Designing Crap

Designing CRAP

Presented by William Pitzer

INTEGRATE 2011 – June 4, 2011

Watch the video »

Bryan Bennet - Integrate 2011

Role of IMC in the New Healthcare System

Presented by Bryan Bennett

INTEGRATE 2011 – June 4, 2011

Watch the video »

Grace Gao - Integrate 2011

Study of an Online Statistics Course

Presented by Grace Gao

INTEGRATE 2011 – June 4, 2011

Watch the video »

Barbara Ciaramitaro - Integrate 2011

Current Trends in Mobile Marketing

Presented by Barbara Ciaramitaro

INTEGRATE 2011 – June 4, 2011

Watch the video »

Susan Jones - Integrate 2011

From E-Commerce to V-Commerce

Presented by Susan K. Jones

INTEGRATE 2011 – June 4, 2011

Watch the video »

Linda Popky - Integrate 2011

Marketing Above the Fray

Presented by

INTEGRATE 2011 – June 4, 2011

Watch the video »

Barry Dickinson - Integrate 2011

Gaining Trust in Mobile Marketing

Presented by Barry Dickinson

INTEGRATE 2011 – June 4, 2011

Watch the video »

Dawn Edmiston Integrate 2011

Marketing YOU!

Presented by Dawn Edmiston

INTEGRATE 2011 – June 4, 2011

Watch the video »

Robin Cobbey Knowledge Base Thumbnail

Use of Social Media in Marketing Research

Presented by Robin Cobbey

INTEGRATE 2011 – June 4, 2011

Watch the video »

Melvin Landry - Integrate 2011

CRM in the Social Media Age

Presented by Melvin Landry

INTEGRATE 2011 – June 4, 2011

Watch the video »

Ahmed Gomaa - Integrate 2011

Google Analytics 101 for Marketers

Presented by Ahmed Gomaa

INTEGRATE 2011 – June 4, 2011

Watch the video »

Joe Long - Integrate 2011

APR for PR and IMC Professionals

Presented by Joe Long

INTEGRATE 2011 – June 4, 2011

Watch the video »

Crisis Communication Panel 2010

Panel Discussion on Crisis Communication

Presented by WVU IMC faculty

IMC Weekend 2010 – June, 2010

Watch the video »

WVU IMC Faculty Panel Discussion 2010

WVU IMC Faculty Panel Discussion

Presented by WVU IMC faculty

IMC Weekend 2010 – June, 2010

Watch the video »

Nigel Hernandez - Healthcare Marketing  2010

Healthcare Marketing

Presented by Nigel Hernandez

IMC Weekend 2010 – June, 2010

Watch the video »

 

WVU IMC Online Speaker Series

Sago Disaster, Johns and Case - WVU IMC Online Speakers Series

Crisis Communication During the Sago Mine Disaster

Presented by Bill Case & Amy Johns

IMC Online Speaker Series – Nov., 2011

Watch the presentation »

Brad Wurthman thumbnail

Brad Wurthman, Asst. Athletic Dir., University of Cincinnati

Presented by Brad Wurthman

IMC Online Speaker Series – Oct., 2011

Watch the presentation »

Marlin Collingwood thumbnail

Marlin Collingwood - Pres., The CHT Group

Presented by Marlin Collingwood

IMC Online Speaker Series – July, 2011

Watch the presentation »

Michael Fleischner discusess search engine optimization (SEO)

Michael Fleischner, Internet marketing expert

Presented by Michael Fleischner

IMC Online Speaker Series – Sept., 2011

Watch the presentation »

 

Additional Educational Resources

Kaye Widney, WVU Director of Financial Aid

Navigating Financial Aid at WVU

Presented by Kaye Widney

INTEGRATE 2012 – June 2, 2012

Watch the video »

 

IMC Integrated Marketing Communications Master's Degree Program
Perley Isaac Reed School of Journalism | P.O. Box 6529 | Morgantown, WV 26506-6529
Phone: (304) 293-6783 | Fax: (304) 293-4623 | Email: imcprogram@mail.wvu.edu

Accrediation