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WVU IMC

WVU IMC Knowledge Base

The IMC Knowledge Base is a repository of supplemental educational content presented by the Integrated Marketing Communications (IMC) program at West Virginia University.

WVU’s IMC program is a community of thought leaders in marketing, public relations and advertising. Industry professionals, many of whom are faculty in the program, present educational sessions on a wide variety of IMC-related topics at the program’s annual INTEGRATE Conference.

Check out our growing collection of informative lectures on cutting-edge issues and learn more about mobile marketing, public relations, healthcare marketing, social media marketing, branding and much more.


INTEGRATE Conference Videos

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Integrated Video and How It Can Innovate Your IMC Efforts

Presented by Joe Gura

INTEGRATE 2014 – May 31, 2014

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2014 Keynote Address

Presented by Elliott Nix

INTEGRATE 2014 – May 31, 2014

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Creative Strategist/Strategic Creative - Which One Are You Becoming?

Presented by Bill Oechsler

INTEGRATE 2014 – May 31, 2014

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Global Integrated Marketing Best Practices

Presented by Pam Didner

INTEGRATE 2014 – May 31, 2014

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INTEGRATE 2013 Keynote Address

Presented by Jane Schachtel

INTEGRATE 2013 – June 1, 2013

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The Rapidly Expanding World of Healthcare Marketing

Presented by Julie Harding

INTEGRATE 2013 – June 1, 2013

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How to Maximize Your Personal Creativity

Presented by Susan K. Jones

INTEGRATE 2013 – May 31, 2013

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IMC in Higher Education: Branding from all Corners of Campus

Presented by Jamie Ceman

INTEGRATE 2013 – May 31, 2013

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Digital Marketing Success: Make Your Content Amazing

Presented by Jason Falls

INTEGRATE 2013 – June 1, 2013

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Communicating WVU's Brand

Presented by Scott Wilkinson

INTEGRATE 2013 – May 31, 2013

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Fearless Future of PRSA and the Profession

Presented by Joe Cohen, APR

INTEGRATE 2013 – June 1, 2013

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IMC and Brand Love

Presented by Scott Cuppari

INTEGRATE 2013 – June 1, 2013

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Social Media Ethics: What You Need to Know

Presented by Joe Barnes

INTEGRATE 2013 – May 31, 2013

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Integrate 2012 presentation - Mark Schaefer Thumbnail

Return On Influence

Presented by Mark Schaefer

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presentation - Fred Cook Thumbnail

GolinHarris CEO Fred Cook

Presented by Fred Cook

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presentation - Melvin Landry

Client / Agency Collaboration

Presented by Melvin Landry

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presentation - Dave Pavelko

David Pavelko - Head of Industry, GoogleTravel

Presented by David Pavelko

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 - Chris Martin

28 Days Later: Immortalizing Real Time

Presented by Chris Martin

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presenter Richard Spector

PRSA's Jobcenter Tips

Presented by Richard Spector

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 - Bill Pitzer Presentation

Practice Safe Design - Use a Concept

Presented by Bill Pitzer

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presenter Patti Girardi

Careers in Sports Marketing

Presented by Patti Girardi

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presentation by Archie Sader

Value of a Degree in IMC

Presented by Archie Sader

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presenter Robert Sukys

BrandENRg

Presented by Robert Sukys

INTEGRATE 2012 – June 2, 2012

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 INTEGRATE 2012 - Laura McDonald and Erin Turner

Event Coordination: An IMC Perspective

Presented by Laura McDonald and Erin Turner

INTEGRATE 2012 – June 2, 2012

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Karen Freberg INTEGRATE 2012 Thumbnail

How to Market Yourself for PhD Programs

Presented by Presented by Karen Freberg

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 - Ray Gillette and Dennis O'ConnellTN

Finding the Big Idea

Presented by Presented by Ray Gillette & Dennis O'Connell

INTEGRATE 2012 – June 2, 2012

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Bill Oechsler - presenter, Integrate 2012

Disruptive Innovations In Media-Based Industries

Presented by Bill Oechsler

INTEGRATE 2012 – June 2, 2012

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Friedman Andersen - Crisis Communications, INTEGRATE 2012

The Role of PR in Crisis Management

Presented by Mitchell Friedman and Rebecca Andersen

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 - Sandy Charet

Changing Jobs: Tips and Tactics for Landing the Job You Want

Presented by Sandy Charet

INTEGRATE 2012 – June 2, 2012

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Helena Angell - Integrate 2012

Media Literacy and Ethical Persuasion

Presented by Helena Angell

INTEGRATE 2012 – June 2, 2012

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Chris Martin - Integrate 2011

Public Relations 3.0

Presented by Chris Martin

INTEGRATE 2011 – June 4, 2011

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Alex Horwitz - Integrate 2011

Crisis Communications

Presented by Alex Horwitz

INTEGRATE 2011 – June 4, 2011

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Rebecca Andersen graduate panel - Integrate 2011

Graduate Panel: ROI on Your IMC Degree

Moderated by Rebecca Anderson

INTEGRATE 2011 – June 4, 2011

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billOechslerBill Oechsler Integrate 2011 thumbnailKBtn

Building Powerful Brands Begins by Embracing the Basics

Presented by Bill Oechsler

INTEGRATE 2011 – June 4, 2011

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Bill Pitzer - Designing Crap

Designing CRAP

Presented by William Pitzer

INTEGRATE 2011 – June 4, 2011

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Bryan Bennet - Integrate 2011

Role of IMC in the New Healthcare System

Presented by Bryan Bennett

INTEGRATE 2011 – June 4, 2011

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Grace Gao - Integrate 2011

Study of an Online Statistics Course

Presented by Grace Gao

INTEGRATE 2011 – June 4, 2011

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Barbara Ciaramitaro - Integrate 2011

Current Trends in Mobile Marketing

Presented by Barbara Ciaramitaro

INTEGRATE 2011 – June 4, 2011

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Susan Jones - Integrate 2011

From E-Commerce to V-Commerce

Presented by Susan K. Jones

INTEGRATE 2011 – June 4, 2011

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Linda Popky - Integrate 2011

Marketing Above the Fray

Presented by Linda Popky

INTEGRATE 2011 – June 4, 2011

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Barry Dickinson - Integrate 2011

Gaining Trust in Mobile Marketing

Presented by Barry Dickinson

INTEGRATE 2011 – June 4, 2011

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Dawn Edmiston Integrate 2011

Marketing YOU!

Presented by Dawn Edmiston

INTEGRATE 2011 – June 4, 2011

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Robin Cobbey Knowledge Base Thumbnail

Use of Social Media in Marketing Research

Presented by Robin Cobbey

INTEGRATE 2011 – June 4, 2011

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Melvin Landry - Integrate 2011

CRM in the Social Media Age

Presented by Melvin Landry

INTEGRATE 2011 – June 4, 2011

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Ahmed Gomaa - Integrate 2011

Google Analytics 101 for Marketers

Presented by Ahmed Gomaa

INTEGRATE 2011 – June 4, 2011

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Joe Long - Integrate 2011

APR for PR and IMC Professionals

Presented by Joe Long

INTEGRATE 2011 – June 4, 2011

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Crisis Communication Panel 2010

Panel Discussion on Crisis Communication

Presented by WVU IMC faculty

IMC Weekend 2010 – June, 2010

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WVU IMC Faculty Panel Discussion 2010

WVU IMC Faculty Panel Discussion

Presented by WVU IMC faculty

IMC Weekend 2010 – June, 2010

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Nigel Hernandez - Healthcare Marketing  2010

Healthcare Marketing

Presented by Nigel Hernandez

IMC Weekend 2010 – June, 2010

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WVU IMC Online Speaker Series

Sago Disaster, Johns and Case - WVU IMC Online Speakers Series

Crisis Communication During the Sago Mine Disaster

Presented by Bill Case & Amy Johns

IMC Online Speaker Series – Nov., 2011

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Brad Wurthman, Asst. Athletic Dir., University of Cincinnati

Presented by Brad Wurthman

IMC Online Speaker Series – Oct., 2011

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Marlin Collingwood - Pres., The CHT Group

Presented by Marlin Collingwood

IMC Online Speaker Series – July, 2011

Michael Fleischner discusess search engine optimization (SEO)

Michael Fleischner, Internet marketing expert

Presented by Michael Fleischner

IMC Online Speaker Series – Sept., 2011


Additional Educational Resources

Kaye Widney, WVU Director of Financial Aid

Navigating Financial Aid at WVU

Presented by Kaye Widney

INTEGRATE 2012 – June 2, 2012