WVU Reed College of Media
WVU IMC

WVU IMC Knowledge Base

The IMC Knowledge Base is a repository of supplemental educational content presented by the Integrated Marketing Communications (IMC) program at West Virginia University.

WVU’s IMC program is a community of thought leaders in marketing, public relations and advertising. Industry professionals, many of whom are faculty in the program, present educational sessions on a wide variety of IMC-related topics at the program’s annual INTEGRATE Conference.

Check out our growing collection of informative lectures on cutting-edge issues and learn more about mobile marketing, public relations, healthcare marketing, social media marketing, branding and much more.


INTEGRATE Conference Videos

Krista_Raines_Speaking

Communicating in a Crisis

Presented by Krista Farley Raines

INTEGRATE 2016 – June 4, 2016

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Laura_Ingalls_Speaking

Adventures in Job Hopping

Presented by Laura Ingalls

INTEGRATE 2016 – June 4, 2016

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Kristi_Hansen_Speaking

The Next Marketing Edge: Virtual Reality

Presented by Kristi Hansen

INTEGRATE 2016 – June 4, 2016

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Joe_Cohen_Speaking2

The Brand Trust Challenge

Presented by Joe Cohen

INTEGRATE 2016 – June 4, 2016

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Link_Stroud_Speaking

Watching the Watchers

Presented by Julie Link & Greg Stroud

INTEGRATE 2016 – June 4, 2016

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Monfront_Nice_Windley_Speaking

The Three-Legged Stool

Presented by Mel Windley, Jeff Monfront & James Nice

INTEGRATE 2016 – June 4, 2016

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Melissa_Boatwright_Speaking2

Execution Eats Strategy for Breakfast

Presented by Melissa Boatwright

INTEGRATE 2016 – June 3, 2016

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Whitney_Drake_Speaking

Build Bridges to Improve Your Customers' Social Experience

Presented by Whitney Drake

INTEGRATE 2016 – June 3, 2016

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Matthew_Pye_Speaking

How to Sweeten Your Integrated Marketing Efforts

Presented by Matthew J. Pye

INTEGRATE 2016 – June 3, 2016

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Geno_Church_Speaking2

Welcome to a Brave New World

Presented by Geno Church

INTEGRATE 2016 – June 3, 2016

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Leslie Schraeder

Inspiration for IMC

Presented by Leslie Schraeder

INTEGRATE DC – October 27, 2015

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Michelle Bartram

Learn From Lean

Presented by Michelle Bartram

INTEGRATE DC – October 27, 2015

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Keith A. Quesenberry

Consumers Are In Control, Now What?

Presented by Keith A. Quesenberry

INTEGRATE DC – October 27, 2015

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Kurt Kehl

Game Time: Communications From a Professional Sports Perspective

Presented by Kurt Kehl

INTEGRATE DC – October 27, 2015

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Eric Asche

Truth: Left Swipe Smoking

Presented by Eric Asche

INTEGRATE DC – October 27, 2015

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Radick tnail

How to Avoid the Content Marketing Arms Race

Presented by Steve Radick

INTEGRATE 2015 – May 30, 2015

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Greenglass tnail

Data-Driven Marketing Decisions

Presented by Cyndi Greenglass

INTEGRATE 2015 – May 30, 2015

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Martin tnail

Launching the Brand of West Virginia University

Presented by Sharon Martin

INTEGRATE 2015 – May 30, 2015

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Sheridan tnail

Sales and Marketing Strategy for the Digital Age

Presented by Marcus Sheridan

INTEGRATE 2015 – May 30, 2015

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Diane Centeno tnail

Creating Demand for your Brand

Presented by Diane Centeno

INTEGRATE 2015 – May 30, 2015

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Patti Girardi tnail

Marketing to Generation Z

Presented by Patti Girardi

INTEGRATE 2015 – May 29, 2015

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Rod Brooks tnail

Breaking Through the Noise

Presented by Rod Brooks

INTEGRATE 2015 – May 29, 2015

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Lisa Nirell tnail

How to Start a Mindful Marketing Revolution

Presented by Lisa Nirell

INTEGRATE 2015 – May 30, 2015

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How to Build a Performance-Driven Marketing Campaign

Presented by Paul Roetzer

INTEGRATE 2015 – May 29, 2015

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Scott C web tnail

Building Personalized Experiences

Presented by Scott Cuppari

INTEGRATE 2015 – May 30, 2015

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INTEGRATE 2015 Keynote Address

Presented by E. Gordon Gee and Melanee Hannock

INTEGRATE 2015 – May 30, 2015

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Joe Gura thumbnail

Integrated Video and How It Can Innovate Your IMC Efforts

Presented by Joe Gura

INTEGRATE 2014 – May 31, 2014

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Elliott Nix thumbnail

INTEGRATE 2014 Keynote Address

Presented by Elliott Nix

INTEGRATE 2014 – May 31, 2014

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Bill Oechsler thumbnail

Creative Strategist/Strategic Creative - Which One Are You Becoming?

Presented by Bill Oechsler

INTEGRATE 2014 – May 31, 2014

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Pam Didner thumbnail

Global Integrated Marketing Best Practices

Presented by Pam Didner

INTEGRATE 2014 – May 31, 2014

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INTEGRATE 2013 Keynote Address

Presented by Jane Schachtel

INTEGRATE 2013 – June 1, 2013

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Julie Harding thumbnail

The Rapidly Expanding World of Healthcare Marketing

Presented by Julie Harding

INTEGRATE 2013 – June 1, 2013

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Susan Jones thumbnail

How to Maximize Your Personal Creativity

Presented by Susan K. Jones

INTEGRATE 2013 – May 31, 2013

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Jamie Ceman thumbnail

IMC in Higher Education: Branding from all Corners of Campus

Presented by Jamie Ceman

INTEGRATE 2013 – May 31, 2013

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jason falls thumbnail

Digital Marketing Success: Make Your Content Amazing

Presented by Jason Falls

INTEGRATE 2013 – June 1, 2013

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swilkinson thumbnial

Communicating WVU's Brand

Presented by Scott Wilkinson

INTEGRATE 2013 – May 31, 2013

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Joe Cohen thumbnail

Fearless Future of PRSA and the Profession

Presented by Joe Cohen, APR

INTEGRATE 2013 – June 1, 2013

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Scott Cuppari thumbnail

IMC and Brand Love

Presented by Scott Cuppari

INTEGRATE 2013 – June 1, 2013

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jbarnes3 thumbnail

Social Media Ethics: What You Need to Know

Presented by Joe Barnes

INTEGRATE 2013 – May 31, 2013

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Integrate 2012 presentation - Mark Schaefer Thumbnail

Return On Influence

Presented by Mark Schaefer

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presentation - Fred Cook Thumbnail

GolinHarris CEO Fred Cook

Presented by Fred Cook

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presentation - Melvin Landry

Client / Agency Collaboration

Presented by Melvin Landry

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presentation - Dave Pavelko

David Pavelko - Head of Industry, GoogleTravel

Presented by David Pavelko

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 - Chris Martin

28 Days Later: Immortalizing Real Time

Presented by Chris Martin

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presenter Richard Spector

PRSA's Jobcenter Tips

Presented by Richard Spector

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 - Bill Pitzer Presentation

Practice Safe Design - Use a Concept

Presented by Bill Pitzer

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presenter Patti Girardi

Careers in Sports Marketing

Presented by Patti Girardi

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presentation by Archie Sader

Value of a Degree in IMC

Presented by Archie Sader

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presenter Robert Sukys

BrandENRg

Presented by Robert Sukys

INTEGRATE 2012 – June 2, 2012

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 INTEGRATE 2012 - Laura McDonald and Erin Turner

Event Coordination: An IMC Perspective

Presented by Laura McDonald and Erin Turner

INTEGRATE 2012 – June 2, 2012

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Karen Freberg INTEGRATE 2012 Thumbnail

How to Market Yourself for PhD Programs

Presented by Presented by Karen Freberg

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 - Ray Gillette and Dennis O'ConnellTN

Finding the Big Idea

Presented by Presented by Ray Gillette &

INTEGRATE 2012 – June 2, 2012

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Bill Oechsler - presenter, Integrate 2012

Disruptive Innovations In Media-Based Industries

Presented by Bill Oechsler

INTEGRATE 2012 – June 2, 2012

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Friedman Andersen - Crisis Communications, INTEGRATE 2012

The Role of PR in Crisis Management

Presented by Mitchell Friedman and Rebecca Andersen

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 - Sandy Charet

Changing Jobs: Tips and Tactics for Landing the Job You Want

Presented by Sandy Charet

INTEGRATE 2012 – June 2, 2012

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Helena Angell - Integrate 2012

Media Literacy and Ethical Persuasion

Presented by Helena Angell

INTEGRATE 2012 – June 2, 2012

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Chris Martin - Integrate 2011

Public Relations 3.0

Presented by Chris Martin

INTEGRATE 2011 – June 4, 2011

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Alex Horwitz - Integrate 2011

Crisis Communications

Presented by Alex Horwitz

INTEGRATE 2011 – June 4, 2011

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Rebecca Andersen graduate panel - Integrate 2011

Graduate Panel: ROI on Your IMC Degree

Moderated by Rebecca Anderson

INTEGRATE 2011 – June 4, 2011

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billOechslerBill Oechsler Integrate 2011 thumbnailKBtn

Building Powerful Brands Begins by Embracing the Basics

Presented by Bill Oechsler

INTEGRATE 2011 – June 4, 2011

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Bill Pitzer - Designing Crap

Designing CRAP

Presented by William Pitzer

INTEGRATE 2011 – June 4, 2011

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Bryan Bennet - Integrate 2011

Role of IMC in the New Healthcare System

Presented by Bryan Bennett

INTEGRATE 2011 – June 4, 2011

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Grace Gao - Integrate 2011

Study of an Online Statistics Course

Presented by Grace Gao

INTEGRATE 2011 – June 4, 2011

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Barbara Ciaramitaro - Integrate 2011

Current Trends in Mobile Marketing

Presented by

INTEGRATE 2011 – June 4, 2011

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Susan Jones - Integrate 2011

From E-Commerce to V-Commerce

Presented by Susan K. Jones

INTEGRATE 2011 – June 4, 2011

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Linda Popky - Integrate 2011

Marketing Above the Fray

Presented by Linda Popky

INTEGRATE 2011 – June 4, 2011

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Barry Dickinson - Integrate 2011

Gaining Trust in Mobile Marketing

Presented by Barry Dickinson

INTEGRATE 2011 – June 4, 2011

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Dawn Edmiston Integrate 2011

Marketing YOU!

Presented by Dawn Edmiston

INTEGRATE 2011 – June 4, 2011

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Robin Cobbey Knowledge Base Thumbnail

Use of Social Media in Marketing Research

Presented by Robin Cobbey

INTEGRATE 2011 – June 4, 2011

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Melvin Landry - Integrate 2011

CRM in the Social Media Age

Presented by Melvin Landry

INTEGRATE 2011 – June 4, 2011

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Ahmed Gomaa - Integrate 2011

Google Analytics 101 for Marketers

Presented by Ahmed Gomaa

INTEGRATE 2011 – June 4, 2011

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Joe Long - Integrate 2011

APR for PR and IMC Professionals

Presented by Joe Long

INTEGRATE 2011 – June 4, 2011

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Crisis Communication Panel 2010

Panel Discussion on Crisis Communication

Presented by WVU IMC faculty

IMC Weekend 2010 – June, 2010

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WVU IMC Faculty Panel Discussion 2010

WVU IMC Faculty Panel Discussion

Presented by WVU IMC faculty

IMC Weekend 2010 – June, 2010

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Nigel Hernandez - Healthcare Marketing  2010

Healthcare Marketing

Presented by Nigel Hernandez

IMC Weekend 2010 – June, 2010

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