Perley Isaac Reed School of Journalism
WVU IMC

WVU IMC Knowledge Base

The IMC Knowledge Base is a repository of supplemental educational content presented by the Integrated Marketing Communications (IMC) program at West Virginia University.

WVU’s IMC program is a community of thought leaders in marketing, public relations and advertising. Industry professionals, many of whom are faculty in the program, present educational sessions on a wide variety of IMC-related topics at the program’s annual INTEGRATE Conference and via the WVU IMC Online Speakers Series.

Check out our growing collection of informative lectures on cutting-edge issues and learn more about mobile marketing, public relations, healthcare marketing, social media marketing, branding and much more.


INTEGRATE Conference Videos

Susan Jones thumbnail

How to Maximize Your Personal Creativity

Presented by Susan K. Jones

INTEGRATE 2013 – May 31, 2013

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Jamie Ceman thumbnail

IMC in Higher Education: Branding from all Corners of Campus

Presented by Jamie Ceman

INTEGRATE 2013 – May 31, 2013

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jason falls thumbnail

Digital Marketing Success: Make Your Content Amazing

Presented by Jason Falls

INTEGRATE 2013 – June 1, 2013

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swilkinson thumbnial

Communicating WVU's Brand

Presented by Scott Wilkinson

INTEGRATE 2013 – May 31, 2013

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Joe Cohen thumbnail

Fearless Future of PRSA and the Profession

Presented by Joe Cohen, APR

INTEGRATE 2013 – June 1, 2013

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Scott Cuppari thumbnail

IMC and Brand Love

Presented by Scott Cuppari

INTEGRATE 2013 – June 1, 2013

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Joe Barnes thumbnail

Social Media Ethics: What You Need to Know

Presented by Joe Barnes

INTEGRATE 2013 – May 31, 2013

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Integrate 2012 presentation - Mark Schaefer Thumbnail

Return On Influence

Presented by Mark Schaefer

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presentation - Fred Cook Thumbnail

GolinHarris CEO Fred Cook

Presented by Fred Cook

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presentation - Melvin Landry

Client / Agency Collaboration

Presented by Melvin Landry

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presentation - Dave Pavelko

David Pavelko - Head of Industry, GoogleTravel

Presented by David Pavelko

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 - Chris Martin

28 Days Later: Immortalizing Real Time

Presented by Chris Martin

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presenter Richard Spector

PRSA’s Jobcenter Tips

Presented by Richard Spector

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 - Bill Pitzer Presentation

Practice Safe Design - Use a Concept

Presented by Bill Pitzer

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presenter Patti Girardi

Careers in Sports Marketing

Presented by Patti Girardi

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presentation by Archie Sader

Value of a Degree in IMC

Presented by Archie Sader

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 presenter Robert Sukys

BrandENRg

Presented by Robert Sukys

INTEGRATE 2012 – June 2, 2012

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 INTEGRATE 2012 - Laura McDonald and Erin Turner

Event Coordination: An IMC Perspective

Presented by Laura McDonald and Erin Turner

INTEGRATE 2012 – June 2, 2012

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Karen Freberg INTEGRATE 2012 Thumbnail

How to Market Yourself for PhD Programs

Presented by Presented by Karen Freberg

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 - Ray Gillette and Dennis O'ConnellTN

Finding the Big Idea

Presented by Presented by Ray Gillette & Dennis O'Connell

INTEGRATE 2012 – June 2, 2012

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Integrate 2012 - Sandy Charet

Changing Jobs: Tips and Tactics for Landing the Job You Want

Presented by Sandy Charet

INTEGRATE 2012 – June 2, 2012

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Helena Angell - Integrate 2012

Media Literacy and Ethical Persuasion

Presented by Helena Angell

INTEGRATE 2012 – June 2, 2012

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Chris Martin - Integrate 2011

Public Relations 3.0

Presented by Chris Martin

INTEGRATE 2011 – June 4, 2011

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Alex Horwitz - Integrate 2011

Crisis Communications

Presented by Alex Horwitz

INTEGRATE 2011 – June 4, 2011

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Rebecca Andersen graduate panel - Integrate 2011

Graduate Panel: ROI on Your IMC Degree

Moderated by Rebecca Anderson

INTEGRATE 2011 – June 4, 2011

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Bill Pitzer - Designing Crap

Designing CRAP

Presented by William Pitzer

INTEGRATE 2011 – June 4, 2011

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Bryan Bennet - Integrate 2011

Role of IMC in the New Healthcare System

Presented by Bryan Bennett

INTEGRATE 2011 – June 4, 2011

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Grace Gao - Integrate 2011

Study of an Online Statistics Course

Presented by Grace Gao

INTEGRATE 2011 – June 4, 2011

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Barbara Ciaramitaro - Integrate 2011

Current Trends in Mobile Marketing

Presented by Barbara Ciaramitaro

INTEGRATE 2011 – June 4, 2011

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Susan Jones - Integrate 2011

From E-Commerce to V-Commerce

Presented by Susan K. Jones

INTEGRATE 2011 – June 4, 2011

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Linda Popky - Integrate 2011

Marketing Above the Fray

Presented by

INTEGRATE 2011 – June 4, 2011

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Barry Dickinson - Integrate 2011

Gaining Trust in Mobile Marketing

Presented by Barry Dickinson

INTEGRATE 2011 – June 4, 2011

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Dawn Edmiston Integrate 2011

Marketing YOU!

Presented by Dawn Edmiston

INTEGRATE 2011 – June 4, 2011

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Robin Cobbey Knowledge Base Thumbnail

Use of Social Media in Marketing Research

Presented by Robin Cobbey

INTEGRATE 2011 – June 4, 2011

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Melvin Landry - Integrate 2011

CRM in the Social Media Age

Presented by Melvin Landry

INTEGRATE 2011 – June 4, 2011

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Ahmed Gomaa - Integrate 2011

Google Analytics 101 for Marketers

Presented by Ahmed Gomaa

INTEGRATE 2011 – June 4, 2011

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Joe Long - Integrate 2011

APR for PR and IMC Professionals

Presented by Joe Long

INTEGRATE 2011 – June 4, 2011

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Crisis Communication Panel 2010

Panel Discussion on Crisis Communication

Presented by WVU IMC faculty

IMC Weekend 2010 – June, 2010

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WVU IMC Faculty Panel Discussion 2010

WVU IMC Faculty Panel Discussion

Presented by WVU IMC faculty

IMC Weekend 2010 – June, 2010

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Nigel Hernandez - Healthcare Marketing  2010

Healthcare Marketing

Presented by Nigel Hernandez

IMC Weekend 2010 – June, 2010

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WVU IMC Online Speaker Series

Sago Disaster, Johns and Case - WVU IMC Online Speakers Series

Crisis Communication During the Sago Mine Disaster

Presented by Bill Case & Amy Johns

IMC Online Speaker Series – Nov., 2011

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Brad Wurthman thumbnail

Brad Wurthman, Asst. Athletic Dir., University of Cincinnati

Presented by Brad Wurthman

IMC Online Speaker Series – Oct., 2011

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Marlin Collingwood thumbnail

Marlin Collingwood - Pres., The CHT Group

Presented by Marlin Collingwood

IMC Online Speaker Series – July, 2011

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Michael Fleischner discusess search engine optimization (SEO)

Michael Fleischner, Internet marketing expert

Presented by Michael Fleischner

IMC Online Speaker Series – Sept., 2011

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Additional Educational Resources

Kaye Widney, WVU Director of Financial Aid

Navigating Financial Aid at WVU

Presented by Kaye Widney

INTEGRATE 2012 – June 2, 2012

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