WVU IMC Student and Faculty Profiles
Spring 2011 IMC graduate Bob Doran recently accepted a position at IBM as an executive communications lead for one of their most profitable areas, their software group. Responsible for internal and external communications for one of the general managers of this group …
WVU Integrated Marketing Communications (IMC) student Valerie Ater joined Continental Airlines, now United Continental Holdings, as an international service manager 15 years ago. In an average month she may travel to Paris, Amsterdam, Dublin, Belfast and London. She’s been as far as Mumbai, Hong Kong, Tokyo …
While still in the WVU IMC program, now-graduate José Huitron saw the need for an integrated marketing communications agency with a multicultural focus in Santa Maria, CA. In March of 2012, José launched HUB 81.
Cyndi Greenglass had more than 20 years of experience in direct marketing and marketing communications before she enrolled in the WVU IMC program. She admits that it had been a while since she had been in the classroom, but she felt that she needed to round out her knowledge.
Bill Nevin, M.S. IMC, teaches IMC 610 – Introduction to IMC for the WVU Integrated Marketing Communications program. Nevin also serves as the game day announcer for the WVU Marching Band, “The Pride of WV.” Hear him talk about the about the similarities between IMC and marching bands in this video.
IMC faculty member Hugo Pérez has worked for NBC news, the American Heart Association, AstraZeneca Pharmaceuticals, Mars Inc., and he’s now senior vice president for Zócalo Group in Chicago. Students in his courses benefit greatly from his rich experience and real-world examples.
When IMC graduate Christine Cox started interviewing for her current position, her degree stood out to an interviewer and she knows that it helped her get the job. In a difficult job market, Christine knew that she needed something that would boost her ahead of the other candidates. Christine’s M.S. in IMC helps her stand out from the crowd.
Current IMC student Allison Miller has lived in Pittsburgh, PA her whole life. When looking for a graduate program she wanted something with engaging curriculum that would allow her to continue working and stay in the city that she loves. The WVU IMC program proved to be exactly what she wanted.
IMC program graduate Shannon Clarke enjoyed her experience with online learning so much that she now markets an online K-12 academy in Pennsylvania. She believes that the flexibility an online program grants can be valuable to anyone.
Forty May and August 2012 IMC graduates traveled to Morgantown, WV for the WVU School of Journalism’s Commencement ceremony on Saturday, May 12.
Taryn Burns, IMC program graduate, needed a program that would allow her to keep gaining professional marketing experience while getting the added edge of a master’s degree on the side. She believes her IMC degree shows her dedication to the profession and keeps her skills fresh.
IMC student Matt Heim is a supervising digital producer at Ketchum. With a growing expectation that communications professionals be “jacks-of-all-trades,” Matt needed a program that would support that demand. He’s happy to use the skills he’s learning in the program to make his clients more successful in the digital space each and every day.
WVU IMC student Laura Phillips Garner was in the workforce for 20 years before finding the master’s degree that was right for her. She’s happy to have found a program that keeps her fresh and puts an academic framework around her more than 20 years of communications experience.
WVU IMC graduate student Matt Perl traded in a job in sports broadcasting for a family and 9-to-5 job. He wanted to keep up with the ever-changing marketing industry while still having time for his wife and daughter, and he was happy to find the IMC program.
WVU IMC student Kelly McGlumphy, lifelong Cleveland resident and account supervisor at an integrated marketing firm, needed a master’s program that would fit into her busy life.
Alisani Kelleman is the Founder & CEO of the Pampered Rose Perfume Company and Robert Kelleman is a Financial Controller at American Woodmark Corporation in Winchester, VA.
Do you hope to live to be 100-years-old? As marketing specialist for Florida Hospital’s Healthy 100 program, IMC student Kayla Eubanks spends her days promoting a “healthy 100” lifestyle to central Floridians.
Who says that you can’t be a mom, a working professional and a graduate student at the same time? For Olivia Poggenpohl, finding the right program to continue her education was the hard part. Find out why she loves the WVU IMC program.
Claire Berlin graduated from Marietta College in 2009 with a degree in advertising and public relations and knew that she wanted to immediately continue on with her master’s degree. She also wanted to work at the same time.
Communications professionals shy away from calling anyone a social media “expert,” but, if there is such a thing, IMC student Kyle Scriven is one. After working at a new media marketing agency for several years, he wanted to have more of a say in strategy and developing specific projects for clients.
WVU IMC student Lisa Sands keeps a full schedule. She’s the mother of a high school senior. She’s married to a pediatrician with a busy practice. And, she works full-time as a marketing team leader at the Whole Foods Market in University Heights, Ohio.
Thirty-five IMC graduates traveled to Morgantown, WV to receive their diplomas at the WVU School of Journalism’s May Commencement ceremony on Sunday, May 15. IMC program creative specialist Alex Wilson was there to capture their emotion, reflections and special graduation moments.
(M.S. IMC, 2007)
Alison Zemanski, a 2007 graduate of the IMC program, obtained her master’s degree while working full-time for a well-known Washington D.C. public relations firm and believes that she’s where she is thanks to her hands-on degree.
The WVU IMC program offers master’s degree and graduate certificate options to fit the busy lives of those serving our country – giving them cutting-edge strategic communications skills that can be used in the military or in civilian careers.
One of the things that separates the Integrated Marketing Communication (IMC) Program at West Virginia University from the competition is the highly experienced faculty. Here we showcase just a few faculty members and how they bring their academic and professional experience into their classes.