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WVU IMC Student and Faculty Profiles

WVU IMC Graduate Profile:
Michelle Goodliff


Michelle Goodliff

IMC graduate Michelle Goodliff is the assistant director of alumni web and online communications for George Washington University.

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WVU IMC Graduate Profile:
Patrick Delaney


Patrick Delaney thumb

IMC graduate Patrick Delaney is the communications director for the American Soybean Association. Read more about his time in the IMC program.

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WVU IMC Graduate Profile:
Shayna Varner


Shayna Varner headshot

IMC graduate Shayna Varner is press secretary for the Governor of West Virginia, Earl Ray Tomblin. Read more about her time in the IMC program.

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WVU IMC Student Profile:
Andy Flick


Andy Flick

Current IMC student Andy Flick is the director of midwest promotion at RCA Records. Read more about Andy and his IMC journey.

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WVU IMC Student Profile:
Shameka Jordan


Shameka Jordan

Current IMC student Shameka Jordan is marketing manager for the U.S. Geospatial Intelligence Foundation in Herndon, VA. Read more about her.

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WVU IMC Student Profile:
Natalie Corkos


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Current IMC student Natalie Corkos is an e-media analytics coordinator for SAE International in Pittsburgh, PA. Read more about her IMC journey.

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WVU IMC Student Profile:
Ryan Nolan


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Current IMC student Ryan Nolan is the manager of public relations for the Sportsman Channel in Milwaukee, WI. Read more about what he loves about the WVU IMC program.

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WVU IMC Student Profile:
Julian Cavazos


Julian CavazosTB2

Current IMC student Julian Cavazos is the marketing & communications specialist for the YMCA of Greater Houston. Read more about his job and his time in the WVU IMC program.

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WVU IMC Student Profile:
Beth Hendricks


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Current IMC student Beth Hendricks is the director of marketing and social media for Goodwill Industries of KYOWVA Area, Inc. in Huntington, WV. Read more about her job and her time in the WVU IMC program.

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WVU IMC Student Profile:
Matt Krack


Matt Krack student-faculty page

Current IMC student Matt Krack is the assistant coordinator of championships and alliances for the NCAA in Indianapolis, IN. Read more about his job and his experience in the WVU IMC program.

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WVU IMC Student Profile:
Matt Serwin


Matt Serwin student-faculty page

Current IMC student Matt Serwin is an account manager with RJ Reynolds Tobacco in Hattiesburg, MS. Read why he chose the IMC program.

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WVU IMC Student Profile:
Kara Keena


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Current IMC student Kara Keena is a corporate partner account executive with the Boston Celtics. Read more about her journey through the WVU IMC program.

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WVU IMC Graduate Profile:
John McPherson


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IMC graduate John McPherson is the senior communications representative for FirstEnergy Corporation in Pittsburgh, PA. Read more about how he fit the program into his busy life.

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WVU IMC Graduate Profile:
Emily Benner


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IMC graduate Emily Benner is a media specialist with Disney Cruise Line in Orlando, FL. Read more about why the WVU IMC program worked for her.

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WVU IMC Graduate Profile: Keisha Simmons


Keisha Simmons 200x133

Keisha Simmons works as a health communication specialist for the Centers for Disease Control in Atlanta, GA. Learn more about her time in the WVU IMC program and what she took away from her experience.

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WVU IMC Graduate Profile:
Beth Lehman and Bethany Allen-Perez

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IMC program graduates Beth Lehman and Bethany Allen-Perez started The Essential Table in June of 2012. The company sells gourmet jams through festivals, events and retailers in Virginia and West Virginia. Their IMC skills have been instrumental in their success.

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WVU IMC Graduate Profile: Kristin Meeks


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Just like most towns across the country, Vienna, WV is home to dozens of small businesses that could benefit from some help with their social media strategy and application. To meet the needs of her home community and communities across the state, WVU IMC graduate Kristin Meeks created WV Social Media Consultants, LLC in 2010.

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WVU IMC Graduate Profile: Bob Doran

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Spring 2011 IMC graduate Bob Doran recently accepted a position at IBM as an executive communications lead for one of their most profitable areas, their software group. Responsible for internal and external communications for one of the general managers of this group.

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WVU IMC Student Profile: Valerie Ater

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WVU Integrated Marketing Communications (IMC) student Valerie Ater joined Continental Airlines, now United Continental Holdings, as an international service manager 15 years ago. In an average month she may travel to Paris, Amsterdam, Dublin, Belfast and London. She’s been as far as Mumbai, Hong Kong, Tokyo.

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IMC graduate profile: José Huitron

WVU IMC graduate Jose Huitron

While still in the WVU IMC program, now-graduate José Huitron saw the need for an integrated marketing communications agency with a multicultural focus in Santa Maria, CA. In March of 2012, José launched HUB 81.

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IMC student profile: Cyndi Greenglass

WVU IMC Student Cyndi Greenglass

Cyndi Greenglass had more than 20 years of experience in direct marketing and marketing communications before she enrolled in the WVU IMC program. She admits that it had been a while since she had been in the classroom, but she felt that she needed to round out her knowledge.

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IMC Professor Bill Nevin

WVU IMC Professor Bill Nevin

Bill Nevin, M.S. IMC, teaches IMC 610 – Introduction to IMC for the WVU Integrated Marketing Communications program. Nevin also serves as the game day announcer for the WVU Marching Band, “The Pride of WV.” Hear him talk about the about the similarities between IMC and marching bands in this video.

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IMC Professor Hugo Perez

WVU IMC professor Hugo Perez

IMC faculty member Hugo Pérez has worked for NBC news, the American Heart Association, AstraZeneca Pharmaceuticals, Mars Inc., and he’s now senior vice president for Zócalo Group in Chicago. Students in his courses benefit greatly from his rich experience and real-world examples.

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IMC Graduate Christine Cox

WVU IMC Graduate Christine Cox

When IMC graduate Christine Cox started interviewing for her current position, her degree stood out to an interviewer and she knows that it helped her get the job. In a difficult job market, Christine knew that she needed something that would boost her ahead of the other candidates. Christine’s M.S. in IMC helps her stand out from the crowd.

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IMC Student Allison Miller

WVU IMC student Allison Miller

Current IMC student Allison Miller has lived in Pittsburgh, PA her whole life. When looking for a graduate program she wanted something with engaging curriculum that would allow her to continue working and stay in the city that she loves. The WVU IMC program proved to be exactly what she wanted.

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IMC Graduate Shannon Clarke

IMC Graduate Profile: Shannon Clarke

IMC program graduate Shannon Clarke enjoyed her experience with online learning so much that she now markets an online K-12 academy in Pennsylvania. She believes that the flexibility an online program grants can be valuable to anyone.

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2012 WVU IMC Graduation

WVU IMC Graduation 2012

Forty May and August 2012 IMC graduates traveled to Morgantown, WV for the WVU School of Journalism’s Commencement ceremony on Saturday, May 12.

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IMC Graduate Taryn Burns

WVU IMC Student Taryn Burns

Taryn Burns, IMC program graduate, needed a program that would allow her to keep gaining professional marketing experience while getting the added edge of a master’s degree on the side. She believes her IMC degree shows her dedication to the profession and keeps her skills fresh.

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IMC Student Matthew Heim

WVU IMC Student Matthew Heim

IMC student Matt Heim is a supervising digital producer at Ketchum. With a growing expectation that communications professionals be “jacks-of-all-trades,” Matt needed a program that would support that demand. He’s happy to use the skills he’s learning in the program to make his clients more successful in the digital space each and every day.

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IMC Student Laura Garner

WVU IMC Laura Garner

WVU IMC student Laura Phillips Garner was in the workforce for 20 years before finding the master’s degree that was right for her. She’s happy to have found a program that keeps her fresh and puts an academic framework around her more than 20 years of communications experience.

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IMC Student Matt Perl

WVU IMC Matt Perl

WVU IMC graduate student Matt Perl traded in a job in sports broadcasting for a family and 9-to-5 job. He wanted to keep up with the ever-changing marketing industry while still having time for his wife and daughter, and he was happy to find the IMC program.


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IMC Student Kelly McGlumphy

WVU IMC Student Kelly McGlumphy

WVU IMC student Kelly McGlumphy, lifelong Cleveland resident and account supervisor at an integrated marketing firm, needed a master’s program that would fit into her busy life.

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IMC Students Alisani & Robert Kelleman

Robert and Alisani Kelleman

Alisani Kelleman is the Founder & CEO of the Pampered Rose Perfume Company and Robert Kelleman is a Financial Controller at American Woodmark Corporation in Winchester, VA.

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IMC Student Kayla Eubanks

WVU IMC student Kayla Eubanks

Do you hope to live to be 100-years-old? As marketing specialist for Florida Hospital’s Healthy 100 program, IMC student Kayla Eubanks spends her days promoting a “healthy 100” lifestyle to central Floridians.

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IMC Student Olivia Poggenpohl

WVU IMC student Olivia Poggenpohl

Who says that you can’t be a mom, a working professional and a graduate student at the same time? For Olivia Poggenpohl, finding the right program to continue her education was the hard part. Find out why she loves the WVU IMC program.

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IMC Graduate Claire Berlin

WVU IMC student Claire Berlin

Claire Berlin graduated from Marietta College in 2009 with a degree in advertising and public relations and knew that she wanted to immediately continue on with her master’s degree. She also wanted to work at the same time.


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IMC Student Kyle Scriven

WVU IMC student Kyle Scriven

Communications professionals shy away from calling anyone a social media “expert,” but, if there is such a thing, IMC student Kyle Scriven is one. After working at a new media marketing agency for several years, he wanted to have more of a say in strategy and developing specific projects for clients.


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IMC Student Lisa Sands

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WVU IMC student Lisa Sands keeps a full schedule. She’s the mother of a high school senior. She’s married to a pediatrician with a busy practice. And, she works full-time as a marketing team leader at the Whole Foods Market in University Heights, Ohio.


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2011 WVU IMC Graduation

2011 WVU IMC graduation video

Thirty-five IMC graduates traveled to Morgantown, WV to receive their diplomas at the WVU School of Journalism’s May Commencement ceremony on Sunday, May 15. IMC program creative specialist Alex Wilson was there to capture their emotion, reflections and special graduation moments.


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Alison Zemanski
(M.S. IMC, 2007)

Alison Zemanski

Alison Zemanski, a 2007 graduate of the IMC program, obtained her master’s degree while working full-time for a well-known Washington D.C. public relations firm and believes that she’s where she is thanks to her hands-on degree.


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WVU IMC Military Alumni/Student Profiles

WVU IMC Military Students

The WVU IMC program offers master’s degree and graduate certificate options to fit the busy lives of those serving our country – giving them cutting-edge strategic communications skills that can be used in the military or in civilian careers.

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IMC Faculty Profile

IMC Faculty Profile

One of the things that separates the Integrated Marketing Communication (IMC) Program at West Virginia University from the competition is the highly experienced faculty. Here we showcase just a few faculty members and how they bring their academic and professional experience into their classes.

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