Lori Stofft – IMC 636 Capstone Project
Graduation Date – Summer 2012
Client – The American Red Cross
Residence – Yuma, Arizona
Undergraduate Degree – BS in Communications in Advertising
Misc. Facts – My early career in newspaper marketing was such a playground of opportunity – lots of experimentation and learning, and I felt very passionate about marketing freedom of information. Now I’m work in higher education, and I feel passionate about marketing the access to education. I have had a fulfilling path, and I’m lucky.
I play folk and Irish-style fiddle; my husband and I co-produce a monthly foreign film series in our small city; and I play in the desert and rivers (yes, there are some!) around Yuma, so I do get out of the office every once in a while.
Capstone Experience – Let’s be honest. The Capstone class really threw me for a loop because the workload, research and pace were significantly more intense than my previous IMC classes. I struggled early on, and pushed and pushed and pushed, until I got my “a-ha” moment. Then the horizons opened up for me and I was able to generate ideas at a rapid rate. From then on it was just choosing the best ones, crafting a plan that fit together, coming in under budget, and speaking with a single voice.
Our class was very collaborative and full of high-achievers – pacesetters, really – so that in addition to our professor, who worked hard to guide the class and answer questions, I really benefitted from the wisdom and vision of my classmates.
Executive Summary
IMC Plan Highlights
