WVU IMC Curriculum
The curriculum for the Integrated Marketing Communications (IMC) graduate programs at WVU emphasizes a holistic approach to marketing communications and is completed entirely online with no campus visits required.
There are three graduate-level tracks within the WVU IMC program:
- Master of Science (M.S.) in Integrated Marketing Communications (33 hours)
- Graduate Certificate in Integrated Marketing Communications (15 hours)
- Graduate Certificate in Digital Marketing Communication (DMC) (15 hours)
The IMC curriculum currently has close to 30 online courses and is always expanding and evolving, ensuring that our students have access to the most current thinking and the most innovative methods in the field. This evolution is facilitated by the scholarship and experience of our faculty as well as continual, systematic feedback from our students.
Students gain practical and experiential knowledge of every aspect of IMC from advertising to social media to PR to creative strategy and beyond. At the center of the curriculum are the core courses, which provide students with a common base of information. The core is enhanced by a wide variety of electives that allow students to focus on specialized areas of interest.