the certificate
The 15-credit IMC graduate certificate provides students with a broad overview of IMC, focusing on several integral aspects of the discipline. Students working toward their IMC certificate take one course per semester for one calendar year (five sessions). Certificate-seeking students can begin coursework in either the Early Fall or Early Spring sessions.
Requirements for earning the IMC certificate include successful completion (3.0 GPA average or better) of the following:
1 Prerequisite (3 cr.): IMC 610 – Introduction to IMC
2 Core Courses (6 cr.) Select TWO from the following:
- IMC 611 – Marketing Research & Analysis
- IMC 612 – Audience Insight
- IMC 613 – Brand Equity Management
- IMC 616 - Interactive Marketing
- IMC 615 – Creative Strategy & Execution
- IMC 618 – PR Concepts & Strategy
- IMC 619 – Emerging Media
2 Electives (6 cr.) Select TWO from the following*:
- IMC 614 – Media Analysis
- IMC 617 – Consumer Sales Promotion
- IMC 620 – Measurement & Analysis
- IMC 621 – Current Topics in IMC
- IMC 625 – Advanced Creative Concepts**
- IMC 615 is the pre-requisite
- IMC 626 – B2B Direct Marketing**
- IMC 616 is the pre-requisite
- IMC 628 – Applied Public Relations**
- IMC 618 is the pre-requisite
- IMC 693A - Cause Marketing
- IMC 693C – Multicultural Marketing
- IMC 693D – Social Marketing
- IMC 693E – Direct/Interactive Creative Strategy
*Elective options are based on availability; other electives may be substituted based on current course offerings.
**Pre-requisite requirements for advanced elective courses would remain in place for certificate-seeking students.
Admission requirements to the IMC certificate track are the same as for the master’s degree track. All courses completed in the IMC certificate track may be applied toward the master’s degree.
