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Our Curriculum

curriculum chart
Students gain practical and experiential knowledge of every aspect of IMC from advertising to social media to PR to creative strategy and beyond. 

At the center of the curriculum are core courses, which provide all students with a common base of information. 
The core is enhanced by a wide variety of specialty 
courses and electives that allow students to focus on 
individual areas of interest. The graphic to the right depicts 
our 33-credit hour master's program. 


IMC 610
IMC 611
IMC 612
IMC 613
IMC 619
IMC 615
IMC 616
IMC 618
IMC 614
IMC 617
IMC 620
IMC 621
IMC 622
IMC 623
IMC 624
IMC 625
IMC 626
IMC 627
IMC 628
IMC 629
IMC 630
IMC 631
IMC 632
IMC 633
IMC 634
IMC 635
IMC 637
IMC 638
IMC 639
IMC 641
IMC 642
IMC 643
IMC 636