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 curriculum

IMC 631

CRISIS COMMUNICATION


Course testimonial from WVU IMC student Jeffrey TIce:

“What I liked most about Crisis Communication is that the class was evenly divided between learning the theories of crisis communications and then applying those theories through real-world case studies. I would highly recommend this course because you are being taught by one of the leading professionals in crisis communications, and you are able to see the practicality of what you are learning in the word of IMC. Working in higher education, the practices learned in this course were relevant when working with Crisis Intervention Teams and helped me to better understand the role of our public relations office on campus during times of crisis and why pre-planning is so important.”

The following information is taken directly from the syllabus of this IMC course. While it is our intent to supply students with an accurate overview of the class, please note that the information was used in a previous session and, thus, is subjec t to change without notice.

Course Description

Applying theory and case study analysis, students gain the expertise and confidence required to maneuver through myriad potential crisis situations that today’s organizations and individuals encounter.

Course Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Apply crisis prevention strategies to different situations in various industries.
  • Describe crisis planning and preparation measures.
  • Differentiate between different types of crises.
  • Assess the appropriateness of a crisis response.
  • Evaluate the information needs and resources of a crisis situation.
  • Identify the appropriate social media tools to use in different stages of crisis communications and reputation management.
  • Critically analyze previous crisis situations in established organizations.
  • Create a crisis communication plan for an organization.

Topics

Topics in this course include:
Crisis Communications Overview
Crisis Prevention and Communications
Crisis Preparation and Planning
Crisis Response
Social Media, Rumors, and Crisis Communications
Case Studies: Classics in Crisis Communications and Management
Case Studies: Environmental Crises; Natural Disasters
Case Studies: Product Tampering and Product Failure
Case Studies: Death and Injury; Individuals in Scandal and Crisis


This information was taken directly from the syllabus of this IMC course. While it is our intent to supply students with an accurate overview of the class, please note that the information was used in a previous session and, thus, is subjec   t to change without notice.