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Curriculum

IMC Master's Degree

Earned in as little as 18 months, the Master of Science in Integrated Marketing Communications (IMC) is achieved through successful completion of 11 courses (each course is 3 credit hours, totaling 33 credit hours required for graduation). Students take the prerequisite course, Introduction to IMC , followed by (in any order) four core courses, two specialty courses, three electives and then finish the program with the capstone course, IMC Campaigns

Requirements for earning the IMC master's degree include successful completion of the following:

Required Prerequisite:

Core Courses: 

The core courses are offered every term. They can be completed in any order, enabling students to customize their journeys by selecting and completing the courses that are most relevant to their professional goals early in their studies.

Specialty Courses (select two):

Students are encouraged to select the two specialty courses with which they have the least amount of prior experience, thus opting out of the specialty course that most closely aligns with their prior professional and academic experience. The specialty courses are offered every term.

Electives (select three): 

Capstone Course

*Elective options are based on availability; other electives may be substituted based on current course offerings.