IMC Graduate Certificate
The 15-credit IMC graduate certificate provides students with a broad overview of IMC, focusing on several integral aspects of the discipline.
The program’s academic year consists of five nine-week terms:
- Early Fall (Aug. – Oct.)
- Late Fall (Oct. – Dec.)
- Early Spring (Jan. – March)
- Late Spring (March – May)
- Summer (May – July)
Students working toward their IMC certificate take one course per term for one calendar year (five sessions). Certificate-seeking students can begin coursework in either the Early Fall, Early Spring or summer sessions.
Requirements for earning the IMC certificate include successful completion of the following:
Required prerequisite:
- IMC 610 - Introduction to IMC
(Offered only in early fall, early spring and summer)
2 Core Courses (6 cr.) – select TWO from the following:
- IMC 611 - Marketing Research & Analysis
- IMC 612 - Audience Insight
- IMC 613 - Brand Equity Management
- IMC 615 - Creative Strategy & Execution
- IMC 616 - Direct Marketing
- IMC 618 - PR Concepts & Strategy
- IMC 619 - Emerging Media & the Market
(The core courses are offered every term.)
2 Electives (6 cr.) – select TWO from the following*:
- IMC 614 - Media Analysis
- IMC 617 - Consumer Sales Promotion
- IMC 620 - Research Methods – (Prerequisite – IMC 611 - Marketing Research & Analysis)
- IMC 621 - Current Topics in IMC
- IMC 622 - Multicultural Marketing
- IMC 624 - Cause Marketing
- IMC 625 - Advanced Creative Concepts – (Prerequisite – IMC 615 - Creative Strategy & Execution)
- IMC 626 - B2B Direct Marketing – (Prerequisite – IMC 616 - Direct Marketing)
- IMC 627 - Healthcare Marketing
- IMC 628 - Applied Public Relations – (Prerequisite – IMC 618 - PR Concepts & Strategy)
- IMC 629 - Mobile Marketing
- IMC 634 - Digital Storytelling
- IMC 635 - Visual Information Design
- IMC 641 - Social Media & Marketing
- IMC 642 - Web Metrics & SEO
- IMC 643 - Digital Video Production
- IMC 693L - Sports Marketing
- IMC 693M - Crisis Communication
- IMC 693P - Political Marketing
- IMC 693O - Internal Brand Communication
- IMC 693R - Entrepreneurship in IMC
(Elective courses are offered based on student demand and faculty availability. To determine when an elective may be offered, please refer to the Projected Course Schedule.)
*Elective options are based on availability; other electives may be substituted based on current course offerings.
**Prerequisite requirements for advanced elective courses would remain in place for certificate-seeking students.Admission requirements to the IMC certificate track are the same as for the master’s degree track. All courses completed in the IMC certificate track may be applied toward the master’s degree.
