WVU Reed College of Media
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IMC Master’s Degree

The Master of Science in Integrated Marketing Communications (MSIMC) degree is earned through successful completion of 11 courses (each course is 3 credit hours, totaling 33 credit hours required for graduation). Students take the prerequisite course, Introduction to IMC, followed by (in any order) four core courses, two specialty courses, and three electives, and then finish the program with the capstone course, IMC Campaigns.

Students can complete the degree program in as little as 18 months. The IMC graduate program is committed to remaining flexible to student scheduling needs. As such, a student may request a leave of absence from the program to attend to pressing matters in his/her business or personal life, if necessary.

Eligibility Requirements and Admissions Process

WVU IMC Program Academic Calendar

The program’s academic year consists of five nine-week terms:

  • Early Fall (August – October)
  • Late Fall (October – December)
  • Early Spring (January – March)
  • Late Spring (March – May)
  • Summer (May – July)

Master’s Degree Requirements


Required Prerequisite:
  • IMC 610 - Introduction to IMC
    (This course is taken by itself during in the first term and is only offered early fall, early spring and summer.)

Core Courses:

Specialty Courses (Select Two):

Electives (Select Three):

Program Capstone Course:

  • IMC 636 - Campaigns
    (The capstone is taken by itself the last term and is only offered in late fall, late spring and summer.)
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