IMC Master’s Degree
The Master of Science in Integrated Marketing Communications (MSIMC) degree is earned through successful completion of 13 courses (each course is 3 credit hours, totaling 39 credit hours required for graduation). Students take the prerequisite course, IMC 610 - Introduction to IMC, followed by seven core courses and four electives taken in any order, and then the capstone course, IMC 636 - IMC Campaigns.
Most IMC students receive their degree in approximately two years. The IMC graduate program is committed to remaining flexible to student scheduling needs. As such, a student may request a leave of absence from the program to attend to pressing matters in his/her business or personal life, if necessary.
Eligibility Requirements and Admissions Process »
WVU IMC Program Academic Calendar
The program’s academic year consists of five nine-week terms:
- Early Fall (August – October)
- Late Fall (October – December)
- Early Spring (January – March)
- Late Spring (March – May)
- Summer (May – July)
WVU IMC Courses
Required prerequisite:
- IMC 610 - Introduction to IMC
(This course is taken by itself during in the first term and is only offered early fall, early spring and summer.)
Core Courses:
- IMC 611 - Marketing Research & Analysis
- IMC 612 - Audience Insight
- IMC 613 - Brand Equity Management
- IMC 615 - Creative Strategy & Execution
- IMC 616 - Direct Marketing
- IMC 618 - PR Concepts & Strategy
- IMC 619 - Emerging Media & the Market
(The core courses are offered every term.)
Electives: (Select Four)
- IMC 614 - Media Analysis
- IMC 617 - Consumer Sales Promotion
- IMC 620 - Research Methods – (Prerequisite – IMC 611 - Marketing Research & Analysis)
- IMC 621 - Current Topics in IMC
- IMC 622 - Multicultural Marketing
- IMC 624 - Cause Marketing
- IMC 625 - Advanced Creative Concepts – (Prerequisite – IMC 615 - Creative Strategy & Execution)
- IMC 626 - B2B Direct Marketing – (Prerequisite – IMC 616 - Direct Marketing)
- IMC 627 - Healthcare Marketing
- IMC 628 - Applied Public Relations – (Prerequisite – IMC 618 - PR Concepts & Strategy)
- IMC 629 - Mobile Marketing
- IMC 631 - Crisis Communication
- IMC 632 - Political Marketing
- IMC 633 - Entrepreneurship in IMC
- IMC 634 - Digital Storytelling
- IMC 635 - Visual Information Design
- IMC 637 - Internal Brand Communication
- IMC 641 - Social Media & Marketing
- IMC 642 - Web Metrics & SEO
- IMC 643 - Digital Video Production
- IMC 693L - Sports Marketing
- IMC 693N - Global Brand Management
- IMC 693S - Public Affairs
- IMC 693T – Travel/Tourism Marketing
(Elective courses are offered based on student demand and faculty availability. To determine when an elective may be offered, please refer to the Projected Course Schedule.)
Program Capstone Course:
- IMC 636 - Campaigns
(The capstone is taken by itself the last term and is only offered in late fall, late spring and summer.)
