DMC program description

The media landscape is changing from static to dynamic, from local to global and from fixed to mobile.  At the same time, consumers are being transformed from content observers into content creators, from followers into leaders and from passive listeners into active speakers.  These dramatic changes have created a huge need for professionals with digital marketing expertise and a significant demand for an advanced curriculum that can continuously reshape itself to keep up.

The Digital Marketing Communications (DMC) program was created to fill this need.  It is the first exclusively online graduate certificate in DMC.  The program consists of five courses designed to allow students to explore digital media and their implications for marketers, as well as the evolving connections between advertising, technology, design, society, culture and business.

Download the program brochure (PDF).