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Schedule

 

INTEGRATE West Virginia

Int. WVInt. WV       

Thursday, June 1, 2017

6 – 9 p.m. Welcome to Huntington, WV & Marshall University
Pre-Conference Event

Friday, June 2, 2017

11 a.m. – 12:30 p.m. Conference Kickoff & Networking Luncheon
Sponsored by WVUOnline
12:30 – 1:30 p.m. General Session #1
Be a hero...commit to Z.E.R.O
- Joseph Jaffe, Evol8tion LLC
1:30 – 1:45 p.m. Break
1:45 – 2:45 p.m. General Session #2
Make 90 Seconds Last a Month: The Story Behind Adweek’s #1 Super Bowl Ad
-
Steve Radick, Brunner/84 Lumber
2:45 – 3:00 p.m. Break
3 – 4 p.m. General Session #3
- Amanda Todorovich, Cleveland Clinic
4 – 4:30 p.m. Coffee Bar & Transition Break
4:30 – 5:30 p.m. Friday Breakout Sessions

Session A:
Becoming a social-first university: How WVU went from forgotten to followed on social media
- Tony Dobies, WVU

Session B:
Redesigning the Customer Experience
- Bill Oechsler, Furniture Row
7 – 9 p.m. Reception & Keynote Dinner at Marshall University Brad D. Smith Foundation Hall

Keynote Presentation:
You have one job. Don’t screw it up.
Life lessons from an advertising creative.

- Andy Azula, The Martin Agency

Saturday, June 3, 2017

7:45 – 8:15 a.m. Breakfast
8:15 – 8:30 a.m. Transition Break
8:30 – 9:30 a.m. General Session #4
- Jen Sangid, Teads.tv
9:30 – 9:45 a.m. Break
9:45 – 10:45 a.m.   General Session #5
- Scott Cuppari, Coca-Cola Freestyle
10:45 – 11:15 a.m. Coffee Bar & Transition Break
11:15 a.m. – 12:15 p.m. Saturday Breakout Sessions

Session C:
The Tourism Marketing Game-How to Inspire Action in a World of #Content?
- Karen Smith, Highwire Marketing

Session D:
Ask Me Anything: How to Keep it Real and Engage Your Workforce
- Lauren Tilstra, Verizon

Session E:
IMC Transformation in the Era of Virtual Reality 
- Kristi Hansen Onkka, HealthiAR
12:15 – 2:15 p.m. Lunch on the Town
2:15 – 3:15 p.m. General Session #6
TV to digital streaming -how content consumption is changing the way brands invest and interact with consumers
- Jon Lorenzini, Google
3:15 – 3:30 p.m. Break
3:30 – 4:30 p.m. General Session #7
- Sebastion Webber, TIDAL