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INTEGRATE 2016

Takeaways

INTEGRATE 2016 Takeaways

WVU IMC’s 6th annual INTEGRATE conference took place June 3-4, in Morgantown, WV. IMC instructors, students and graduates, along with industry professionals learned about the latest trends in marketing communication, as well as best practices.

Nzinga   Hawks Keynote Speaker: Nzinga Shaw – Chief Diversity & Inclusion Officer of the Atlanta Hawks Basketball Club

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Geno   logo Geno Church – Word of Mouth Inspiration Officer

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Pye   loho Matthew J. Pye – Vice President of Corporate Affairs at Just Born Quality Confections

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Drake   logo Whitney Drake – Manager Social Strategy and Care at General Motors

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Melissa   logo Melissa Boatwright – Chief of Staff for the Intellectual Property and Science Division’s Chief Technology Officer of Thomson Reuters

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Mel    logo

James  logo

Monfort McDonalds

Mel Windley – Executive Vice President of Fahlgren Mortine

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James Nice – McDonald’s Marketing Director, Ohio Region

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Jeff Monfort – McDonald’s Owner/Operator

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Link  logo


Stroud  logo



Julie Link – Director of Research and Consumer Insights at HGTV and DIY Network

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Greg Stroud – Former Vice-President, Programming Integration at HGTV and DIY Network

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Cohen   logo Joe Cohen – Senior vice president of communications for KIND Healthy Snacks

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Hansen   logo Kristi Hansen – Senior Vice-President, Director of Media and Engagement at precision effect

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Hoops  logo

Powley  Logo
Stephen Hoops – Search Marketing Associate at Direct Online Marketing

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Nikki Powley – Search Marketing Associate at Direct Online Marketing

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Raines    logo Krista Farley Raines – American Red Cross Regional Communications and Marketing Officer

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Ingall   logo
Laura A. Ingalls – Director of Communications at Longboard Asset Management

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