The Next Marketing Edge: Virtual Reality
A presentation by Kristi Hansen at INTEGRATE 2016
About Kristi Hansen
Kristi Hansen is the Senior Vice-President, Director of Media and Engagement at precisioneffect, a full-service marketing and advertising agency. For the past 19 years, her primary role has been leading the digital strategy including media and engagement to launch products and programs focused in the medical device, diagnostic and specialty pharmaceutical space. As a healthcare marketing executive, Kristi is passionate about the role that digital has in both patient care and brand experience. A forward-thinker, she brings passion and expertise in emerging marketing trends such as “predictalytics”, augmented reality and virtual reality. She is an educator and early adopter of these trending platforms: first as part of the Google GLASS explorer program and then as part of the Oculus Rift Developer program. Kristi Hansen has an M.S. in Integrated Marketing Communications from West Virginia University and a B.S. in Graphic Design from Woodbury University.