How to Sweeten Your Integrated Marketing Efforts to Stand Out in the Crowd
A presentation by Matthew J. Pye at INTEGRATE 2016
About Matthew Pye
Matthew J. Pye is the Vice President of Corporate Affairs at Just Born Quality Confections, a family owned candy company that manufactures PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS® candy brands.
Mr. Pye has over 20 years of experience in marketing and sales. He started his career at Unilever as a successful sales representative selling the DOVE®, WISK®, SNUGGLE® and LEVER 2000® brands. Several years later, he got his start in the candy industry at Cadbury working in marketing on TRIDENT® chewing gum where he was involved with the most significant reformulation on the brand. Matt moved on to a smaller company and entrepreneurial opportunity with Fleer Confections as Marketing Manager on all brands, which included DUBBLE BUBBLE® and RAZZLES® bubble gum brands. He grew the business through line extensions and licensing with Marvel Comics.
Matt joined Just Born in 1998 as the Group Product Manager on the MIKE AND IKE® and HOT TAMALES® candy brands. He launched MIKE AND IKE® ZOURS® in 1999, the company’s first sour candy offering. Matt eventually was promoted to Marketing Director with responsibility for all of the company’s brands. In 2004, Matt received the first ever Company Visionary Award for his development of the company’s licensing program. In 2006, he moved into sales as a National Account Director relocating to Charlotte, NC to run the Southeast territory. He managed brokers and called directly on Walmart, Sam’s Club, Dollar Tree, Dollar General and Family Dollar. After a successful 4 year stint in sales, Matt was promoted to Vice President of Marketing in 2010. He led the turnaround of GOLDENBERG’S® PEANUT CHEWS® which the company had purchased in 2003. He spearheaded the successful breakup campaign of MIKE AND IKE® and executed the PEEPS® Chocolate Initiative with the launch of several new products which incorporated marshmallow and chocolate. Matt was promoted to Vice President of Corporate Affairs in 2012. His responsibility includes Trade Relations, Community Relations, Consumer Relations, Government Relations and External Corporate Communications.
Mr. Pye earned his BS in Marketing from Boston College and has an M.B.A. from Rutgers University. He is an Eagle Scout and currently serves on the Board of the local Boy Scout council. He also serves on the Boards of the Greater Lehigh Valley United Way and the National Confectioner’s Association. Matt is married and has two beautiful teenage daughters.