Skip to main content
Facebook Twitter YouTube

Ashley Collins

IMC 636 Capstone Project

Completion Date – Spring 2016

Client – Make-A-Wish Michigan

Residence – Morgantown, WV

Previous Degrees -BSJ, Public Relations, West Virginia University

Misc. Facts – I began the IMC Program immediately after undergrad and finished in two years by taking nine credit hours each semester. Although doubling up on classes each semester was definitely not fun, it helped me become a time management expert, which is a skill needed to complete capstone successfully.

I currently work at the WV Local Technical Assistance Program (WV LTAP), which is housed at WVU’s Statler College of Engineering and Mineral Resources. In short, we provide training, technical assistance, and resources to local and state agencies responsible for managing and maintaining West Virginia’s roadways. I began as an office assistant during my freshman year of undergrad and am now responsible for a variety of the Center’s marketing, public relations, and outreach needs.

Outside of work, I enjoy spending time with my family and friends, traveling, reading, hiking, and cheering on the WVU basketball team.

Capstone Experience – I spent a few weeks before capstone creating and perfecting my agency materials and beginning my situation analysis to get a head start. However, on the first day of capstone my files were accidently deleted. I cried while my husband spent many hours trying to recover the files with no luck. I thought, “Great. This is how my capstone experience is going to be.” At least this happened on day one instead of the final due date. So, my first piece of advice is to make sure you save your files in multiple places such as Dropbox and Google Drive.

Capstone is very bittersweet. It’s challenging and time consuming. I missed out on a lot of fun weekend activities and sometimes struggled to think of out-of-the-box ideas; however, the challenging part of the process is worth it once your proposal is printed and you take it to the post office. You’ll have a proposal that you worked your butt off to complete in a matter of weeks and can be proud of.

In addition to saving your files in multiple places, here is my best advice: Stay organized throughout the entire course. You don’t want to fall behind. Set goals for what you want to accomplish each day. I would also advise that you maintain constant communication with your professor. Take advantage of the live online chat sessions your professor may host and take the time to call/email your professor with any questions. Lastly, don’t get discouraged. Capstone may feel impossible some days due to outside obligations or creative block, but you can’t lose confidence in yourself.

Good luck to all future capstoners!


Executive Summary


Collins Executive Summary

IMC Plan Highlights


Collins SWOT

Collins 1

Collins 2

Collins 3