IMC 636 Capstone Project
Completion Date – Spring 2016
Client – Make-A-Wish Michigan
Residence – Harrisburg, Pennsylvania
Previous Degrees – Bachelor of Science in Public Relations, Franklin University,
Misc. Facts – Social media is my passion. I work at
WebpageFX, a full-service internet marketing agency (and the Best Place
to Work in PA!) in Harrisburg as a social media manager. I love that in
my position I can innovate the way businesses are communicating with
consumers and drive real-time results for our clients. The IMC
program gave me an even deeper knowledge of how social media and other
marketing channels complement and support one another, allowing me to
become a more comprehensive marketer.
In my free time I love traveling, going to concerts and spending time with my jackchi Mozzie.
Capstone Experience – Although I loved many of the
classes in this graduate program, Capstone was my absolute favorite
class. There is no real substitute for hands-on, real-life work
experience and that’s exactly what Capstone is. It was refreshing to
take bits and pieces of information I learned throughout the program and
integrated them all into one cohesive campaign to help a real client.
If you are just starting the program or are enrolled in Capstone
now, my number one tip is to stay organized. I utilized the Basecamp
project management system and outlined all of my tasks each week and
kept all hard deadlines and important events on my project calendar.
This kept me on track – I never once slipped behind and I finished up
the project a week early. Additionally, explore different types of
layouts and graphic design tools. I used Canva (Free!) for all of my
creative assets and I love how they turned out!
The one thing I appreciated most about this course was my instructor, Professor Dub. He was an incredible resource. His thorough, detailed feedback made me want to improve my work over and over again. Without his guidance, the final project would have never been possible!