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Amanda Beck

IMC 636 Capstone Project

Completion Date – Spring 2017

Client - Southwestern University

Residence: I currently live in Austin, Texas, but I started the program when I was living in Houston, Texas.

Undergraduate Degree: I received a BA in English writing and rhetoric from St. Edward's University in 2005

Misc Facts: I have two boys (9 and 6) who gave up a lot of quality time to help me complete this degree, and I'm thankful for them and my husband Matt who supported me. In our spare time, we like to go exploring at nature centers and watch animal documentaries.

Capstone Experience: This course was one of the reasons I selected the program. Putting together a viable IMC campaign proposal pulled together my work experience, my coursework knowledge and the feedback from my peers on the discussion boards. It is one of the most comprehensive pieces I've put together and I'm extremely proud of it. I'll reiterate one thing many students before me have said-by the time you get to Capstone, you know the work. You just need to buckle down and get it done. Time management is essential.

Executive Summary

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IMC Plan Highlights

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