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Stephanie Wennmacher

IMC 636 Capstone Project

Completion Date – Summer 2017

ClientWaubonsee

Residence – Oswego, IL (a suburb of Chicago)

Undergraduate Degree – Bachelor of Arts in English with a Writing Emphasis from Augustana College in Rock Island, IL 

Misc. Facts – For the past 16 years, I have been proud to work in community college marketing and communications -- an industry that I find delightfully challenging  given the wide range of programs and services these institutions provide to highly diverse audiences.

Capstone Experience – It was nice to be forced to take a step back and really dive deep into an issue facing my college, following a detailed framework for building an IMC, parts of which can sometimes get glossed over in the harried pace of the workaday world. This level of focus, coupled with feedback and insights from capstone classmates, have already benefited me as an IMC professional and will hopefully yield tangible results for the institution. 

Executive Summary

Executive Summary Stephanie Wennmacher

IMC Plan Highlights

SWOT Analysis Stephanie Wennmacher
Creative Brief Stephanie Wennmacher
Strategy Statement Stephanie Wennmacher

Wennmacher Creative