WVU IMC Snapshot

Why Study IMC at WVU?

Renowned for its flexibility, our exclusively online graduate programs in Integrated Marketing Communications (IMC) enables students to earn their degrees in this fast-growing field from anywhere in the world. The WVU IMC program operates on a learn-it-today, use-it-tomorrow philosophy, where students immediately apply the knowledge and skills gained in the classroom to the challenges in their professional lives. WVU IMC students benefit from studying under a diverse faculty – from marketing directors to academics to entrepreneurs – who are distinguished leaders in their fields.

What separates our program

• cutting edge curriculum that is always expanding and evolving to keep up with the most innovative methods in the field

• our program is exclusively online, meaning students can complete their course work from anywhere in the world

• our professional faculty includes a mix of communications professionals – from marketing directors to academics to entrepreneurs

• our program is accredited, and part of West Virginia University, an established land-grant university known for its academic excellence

Three Online Options

1. The Master of Science (M.S.) in Integrated Marketing Communication (IMC)
   The IMC master's degree in IMC is earned through successful completion of 13 courses totaling 39 credit hours. After completing the introductory course students move on to seven core courses and four electives before enrolling in the capstone course.


2. IMC graduate certificate
   In addition to the Master of Science in IMC degree, the IMC program also offers a five-course, 15-credit graduate certificate in IMC that provides students who just want update their skills with a broad overview of IMC, focusing on several integral aspects of the discipline.


3. Digital Marketing Communication certificate
   The 15-credit graduate certificate in Digital Marketing Communications (DMC) teaches students essential skills for communicating and creating dialogue with today’s modern audience. Focusing on tools and techniques including social media, viral messages, blogs, e-mail, and Web analytics, DMC students learn how to design and deliver persuasive digital messages in today’s ultra-competitive marketing environment.