News

WVU and Marshall team up to host INTEGRATE marketing communications conference

Morgantown, W.Va. – West Virginia University’s Reed College of Media and Marshall University’s W. Page Pitt School of Journalism and Mass Communication are partnering to present INTEGRATE West Virginia, a two-day conference for marketing communications students and professionals.

INTEGRATE WV will be held June 2-3 at Marshall University’s new Visual Arts Center in downtown Huntington. Conference attendees will learn valuable techniques and strategies they can apply immediately to jobs in the marketing communications industry.

“We are thrilled to partner with our Marshall colleagues this year to bring INTEGRATE to Huntington,” said WVU Reed College of Media Assistant Dean Chad Mezera. “Together we have attracted an impressive lineup of industry experts and we look forward to bringing marketing communications students and professionals from across the state together to learn, network and share.”

The conference will feature networking opportunities, general sessions, breakout sessions and a keynote dinner featuring award-winning advertising executive Andy Azula.

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WVU IMC Partners with DINFOS

The Integrated Marketing Communications (IMC) graduate program at West Virginia University’s Reed College of Media is excited to partner with the U.S. Defense Information School (DINFOS) to offer their students their students an application fee waiver, preferential admission to the IMC program and a GRE/GMAT waiver. 

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WVU IMC alumna named Forbes 30 Under 30

Leyda Hernandez

The competition for this year’s Forbes 30 Under 30 lists was so fierce that with an under 4% acceptance rate, nominees had a greater chance of getting into an Ivy League university. WVU Integrated Marketing Communications alumna Leyda Hernandez (IMC, 2012) was named in the marketing and advertising category.

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IMC program hosts INTEGRATE Chicago

On November 1-2, WVU IMC took its INTEGRATE conference on the road to Chicago for the first time to provide professionals with the latest integrated marketing communications techniques and strategies. The conference was held in The Loop, one of Chicago’s most vibrant neighborhoods, just minutes away from The Bean and the Magnificent Mile.

INTEGRATE speakers include J. Bryan Bennett, author of “Competing on Healthcare Analytics”; Clarissa Beyah-Taylor, vice president, Pepco Holdings Communications at Exelon; Andy Crestodina, co-founder and strategic director of Orbit Media; Andrés Ordóñez, chief creative officer at Energy BBDO; Hugo Pérez, executive vice president, global head of content and innovation at Zeno Group, The Content Factory; and Joseph P. Truncale, CEO of the Public Relations Society of America.

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WVU's INTEGRATE headed to Chicago

For the first time, West Virginia University’s INTEGRATE conference is traveling to the Midwest to provide professionals with the latest integrated marketing communications techniques and strategies. The conference will be held in The Loop, one of Chicago’s most vibrant neighborhoods featuring attractions for sightseers, foodies and night owls alike.

WVU Reed College of Media INTEGRATE Chicago will be held Nov. 1-2 at Michigan Plaza and is hosted by the College’s online Integrated Marketing Communications graduate program. After the success of holding INTEGRATE in Washington, D.C., last fall, the IMC program decided to expand the conference from its usual home in Morgantown and make it available to our Midwest market.

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Cassandra Lang joins WVU Reed College of Media's Online Programs Administrative Team

Before working with the Reed College of Media Online Programs, Lang worked with other West Virginia University departments including Arts and Entertainment and Statler College of Engineering and Mineral Resources. In these two departments she got her foundation in design and course structure that prepared her for her current role.

Lang made the 30 mile trip from her home town of Bridgeport, West Virginia to Morgantown in 2011 to attend the West Virginia University Reed College of Media. From there, she has recently graduated with a bachelor of science in strategic communication with an emphasis in public relations degree and a master of science in journalism.

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