The Integrated Marketing Communications (IMC) graduate program at West Virginia University’s Reed College of Media is excited to partner with the U.S. Defense Information School (DINFOS) to offer their students their students an application fee waiver, preferential admission to the IMC program and a GRE/GMAT waiver.
The competition for this year’s Forbes 30 Under 30 lists was so fierce that with an under 4% acceptance rate, nominees had a greater chance of getting into an Ivy League university. WVU Integrated Marketing Communications alumna Leyda Hernandez (IMC, 2012) was named in the marketing and advertising category.
On November 1-2, WVU IMC took its INTEGRATE conference on the road to Chicago for the first time to provide professionals with the latest integrated marketing communications techniques and strategies. The conference was held in The Loop, one of Chicago’s most vibrant neighborhoods, just minutes away from The Bean and the Magnificent Mile.
INTEGRATE speakers include J. Bryan Bennett, author of “Competing on Healthcare Analytics”; Clarissa Beyah-Taylor, vice president, Pepco Holdings Communications at Exelon; Andy Crestodina, co-founder and strategic director of Orbit Media; Andrés Ordóñez, chief creative officer at Energy BBDO; Hugo Pérez, executive vice president, global head of content and innovation at Zeno Group, The Content Factory; and Joseph P. Truncale, CEOof the Public Relations Society of America.
For the first time, West Virginia University’s INTEGRATE conference is traveling to the Midwest to provide professionals with the latest integrated marketing communications techniques and strategies. The conference will be held in The Loop, one of Chicago’s most vibrant neighborhoods featuring attractions for sightseers, foodies and night owls alike.
WVU Reed College of Media INTEGRATE Chicago will be held Nov. 1-2 at Michigan Plaza and is hosted by the College’s online Integrated Marketing Communications graduate program. After the success of holding INTEGRATE in Washington, D.C., last fall, the IMC program decided to expand the conference from its usual home in Morgantown and make it available to our Midwest market.
This summer, graduate students from the West Virginia University Reed College of Media accepted the challenge to develop communications campaigns to promote the preservation of West Virginia treasure, Hillsboro native and Nobel and Pulitzer prize winner Pearl S. Buck.
Before working with the Reed College of Media Online Programs, Lang worked with other West Virginia University departments including Arts and Entertainment and Statler College of Engineering and Mineral Resources. In these two departments she got her foundation in design and course structure that prepared her for her current role.
Lang made the 30 mile trip from her home town of Bridgeport, West Virginia to Morgantown in 2011 to attend the West Virginia University Reed College of Media. From there, she has recently graduated with a bachelor of science in strategic communication with an emphasis in public relations degree and a master of science in journalism.
WVU Reed College of Media received several awards at the 2016 West Virginia PRSA Chapter Crystal Awards Ceremony, including four for the WVU IMC program.
The 2016 Alexia Vanides IMC Teaching Award went to Bob Sukys of Cincinnati, OH.
Bob Sukys joined the WVU IMC program in 2012 as an adjunct instructor, bringing his extensive experience in brand building, advertising development and production practices, along with interactive marketing and marketing training. He is a 2010 graduate of the IMC program as well a graduate of the University of Cincinnati, where he was honored as one of the 25 most prominent graduates of the Communications Arts Department on the occasion of its 25th anniversary.
At WVU Reed College of Media’s 6th annual INTEGRATE conference, participants learned about marketing communications best practices and cutting-edge content from experts across the country, but more importantly, they learned the importance of looking for the best in people.