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IMC Graduate Program to Return as PRSA's Featured Partner

The Public Relations Society of America (PRSA) and West Virginia University’s Integrated Marketing Communications (IMC) online graduate program will enter their fourth year of an educational partnership, PRSA announced today. Since 2011, WVU’s IMC program has been PRSA’s featured partner.

“Our members have overwhelmingly identified integrated marketing communications as one of the top five competencies public relations and communication professionals will need in the near future,” said Joseph P. Truncale, Ph.D., CAE, chief executive officer at PRSA. “It is clear that our members and the profession as a whole see the value in an IMC education, and we are honored to have a leading IMC institution such as West Virginia University as our valued partner.”

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