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WVU’s IMC graduate program awards first scholarships from new fund

Two West Virginia University Reed College of Media online graduate students have been awarded scholarships from the College's newly-established General IMC Scholarship Fund.

The competitive scholarship, established in 2017 by College of Media alumni and employees Catherine and Chad Mezera, is for students enrolled in the College’s Integrated Marketing Communications (IMC) and Data Marketing Communications (DMC) graduate programs. The Fund is the first and only scholarship dedicated to online graduate students in the College of Media.

“The College is near and dear to our hearts as Cathy and I met in Martin Hall while working together on the American Advertising Federation (AAF) competition team,” said Chad Mezera (’00, ’02), who also serves as the College’s assistant dean of online programs. “Our graduate students are typically young professionals just starting out in their careers – and any financial support can be extremely meaningful.”

Adelyn Nottingham of Gaffney, South Carolina, and Amanda Schneider of Omaha, Nebraska are the inaugural recipients of the IMC scholarships.

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