Teaches IMC 627 - Healthcare Marketing
Kathryn Wilson is a senior management professional with 20 years of experience in the healthcare industry. She currently serves as director of human resources and compliance officer for a senior living healthcare provider in Winston-Salem, North Carolina. In this role, Wilson manages healthcare programs and develops all internal employee communications. As an adviser to senior leaders, Wilson is a member of the executive leadership team and assistant secretary to the board of trustees.
Prior to her experience in senior living healthcare, Wilson worked in a variety of positions at PARTNERS National Health Plans of North Carolina, Inc., including director of corporate communications and customer services manager. She collaborated with sales and marketing teams to develop effective product messaging and delivery in a variety of media channels for both traditional healthcare and Medicare programs. While external communications was a primary focus, Wilson was also responsible for content management of the health maintenance organization’s Intranet. While at PARTNERS, she served on the Pharmacy and Therapeutics Committee and the Appeals and Grievance Committee.
Wilson is a graduate of West Virginia University’s integrated marketing communications (IMC) program. In addition, she received a Master of Science in rehabilitation counseling and Bachelor of Science in speech, language, auditory pathology from East Carolina University. She is a member of the Triad Benefits Association.