Teaches IMC 619 - Emerging Media & the Market
Kristen Buzan is the senior marketing manager for U-verse Marketing at AT&T. Specifically, she leads the team that markets to the existing U-verse TV customer base. They focus on how to retain their existing customer base and increase revenue. Buzan leads their social media strategy and execution, and all emerging technologies, including augmented reality and personalized URLs. She has spent last 10 years working for AT&T primarily in their marketing organization.
Buzan’s undergraduate degree is in communications from The University of Illinois and her Master of Business Administration is from Penn State University. She lives in Enid, Oklahoma, with her husband and daughter.