Teaches IMC 636 - IMC Campaigns
Lynne Leger is currently the senior vice president, Centerstone Executive Search & Consulting with over 25 years in the retail, package goods and entertainment sectors giving her first-hand experience with the challenges faced by rapidly evolving consumer organizations.
Leger held leadership positions with Borders Books & Music, David’s Bridal and Lane Bryant as well as key strategic and executive roles with EMI Music Product Distribution & Marketing and DMI Media Strategy. Leger achieved success as a senior leader in the music industry during a period of seismic shifts in consumer behavior that drove the reinvention of operating models and organizations. As a result, she has a finely honed ability to identify strategies with the vision and skill to transform organizations and dominate their competitive space.
Leger’s dynamic background mastering marketing strategies, consumer insights and business development has provided her with a holistic view of the consumer experience enabling her to deliver highly effective engagement strategies across multiple channels.
Leger is credited with building a $60M new division for Borders Books and a $23M division for David’s Bridal. During her time with EMI, she developed a revolutionary new digital delivery program for the US Lottery organization.
Her consulting work focuses on tech start-up companies where Leger partners in creating consumer and advertiser engagement strategies. Leger has contributed to Swoozies, Simply Bridal and BeSavvie.
Leger holds an MBA from California State University and a BA from Concordia University where she studied Human Resource Administration.
She also is the Chair of The Advisory Committee at Joseph’s Coat, a non-profit organization based in Columbus, Ohio.