Teaches IMC 636 - Campaigns
Throughout her 15 years of experience, Susan Nickbarg has successfully launched new products and developed global brands in Fortune 500 manufacturing, technology and media companies, providing strategic direction, building aligned integrated marketing communications (IMC) campaigns, integrating corporate social responsibility (CSR), branding, and leading cross functional teams and agencies. Nickbarg has held management positions for business-to-business (B2B) and business-to-consumer (B2C) companies, including: Discovery Communications, Inc., Discovery.com, Edmark software startup (when it was an IBM subsidiary), Novartis, Hillshire Brands (the renamed Sara Lee Corporation) and BBDO/Tracey-Locke Advertising. Today, as managing consultant at SVN Marketing, Nickbarg works in marketing, CSR and sustainability, collaborating with Fortune 1000 companies, startups, government and nonprofit organizations.
Nickbarg holds an Master of Business Administration from the University of North Texas, a Bachelor of Arts in economics from the State University of New York, an international relations certificate from New York University, and a CSR reporting, GRI, g4 certificate from the Global Reporting Initiative, Geneva, Switzerland.
Nickbarg resides in the greater Washington, D.C., metro area.