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Application Preparation

As you prepare your application to the WVU IMC program, here are a few things we look for in our graduate candidates. 

Relevance & Professional Experience
The IMC master’s degree and graduate certificate programs provide students with practical knowledge. Our students often comment on the value of the programs’ “learn-it-today, use-it-tomorrow” focus, which allows them to quickly apply the knowledge they’ve gained through their coursework to their careers. We look for applicants whose careers would be enhanced by the IMC program, or those who are looking to enter the marketing communications field. If you are hoping to enter either the IMC master’s degree or graduate certificate program directly after graduating from an undergraduate program, use your past internship and classroom experience to boost your application.

Motivation, Enthusiasm & Intent
Earning a graduate degree or certificate takes commitment and individual determination. During the application process, prospective students who demonstrate a strong desire to be accepted by the IMC program are often remembered by the admissions committee.

Demonstrated Strong Academic Performance
All applicants must have earned a bachelor’s degree from an accredited institution, prior to the start of the first WVU IMC online course. The admissions committee considers several factors regarding academic capability, including: undergraduate GPA, years since receipt of undergraduate degree, improvement in performance from first to senior year, academic performance within major/emphasis and GRE/GMAT scores.

Graduate Level Writing Ability 
In a graduate program focused on professional communication, each IMC student is expected to demonstrate accomplished written communication skills. To be successful, a student must engage in critical thinking and express those thoughts through clear writing.