Tips for a Successful Application
The Integrated Marketing Communications (IMC) program at WVU is extremely competitive, but there are things an applicant can do to highlight their qualifications most effectively. Four areas are emphasized during the holistic applicant review process:
- Relevance & Professional Experience
- Motivation, Enthusiasm & Intent
- Demonstrated Academic Capability
Graduate Level Writing Ability
To gauge the relevant professional experience of applicants, the admissions committee closely reviews each resume.
- Highlight your achievements and experiences related to marketing communications. If you have limited experience in this area, focus on positions where clear communication was the key to your success and address your professional goals in your personal statement.
- Since you are submitting your resume electronically as a part of the Online WVU Graduate Application for Admission, please convert it to PDF to ensure that no formatting is altered.
- Apply early before the application deadline. Not only will this enable you to compete for a larger number of available seats, but early applicants clearly demonstrate enthusiasm and intent to succeed.
- Develop individual dialogue with the program faculty and our community of students/graduates.
- Use your personal statement to communicate your determination to be accepted into the program. Be sure to describe why attending the IMC program will support your career objectives. Keep in mind that the personal statement can help the admissions committee really get to know who you are and why you want to earn your master’s degree.
- Request letters of recommendation (optional) from individuals who can speak to your dedication, enthusiasm, and intent to obtain your master’s degree from the IMC program at WVU. Letters from former professors, employers, and/or other sources who can testify to your academic performance and work ethic are also appropriate.
- Address any lapse in your academic performance record in your personal statement. Also, proactively answer questions that the admissions committee is likely to have about your previous academic performance.
- If your major was in an unrelated field, draw connections between your undergraduate major and professional experience.
- If you feel that your GRE/GMAT scores will strengthen your application, you may include them with your submission.
- Proofread all application materials!
- Use the personal statement to demonstrate your writing ability.
- When communicating with members of the program’s administration via email, be sure to use proper writing and avoid careless errors.
Questions? Contact Enrollment Specialist Emily Hayes at Emhayes@mail.wvu.edu or 304-293-6278.