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1. Is the GRE or GMAT required for application to the IMC Program?
Yes, GRE or GMAT scores are required. However, the GRE/GMAT admission requirement may be waived if you meet one of the following qualifications:
  • Cumulative undergraduate GPA of 3.3 or higher
  • Six or more years of marketing-related work experience
  • Earned a master’s degree or higher  
2. What is the required TOEFL score for International Students seeking admission?
Generally applicants whose first language is not English must submit adequate (TOEFL) or (IELTS) results before an application can be considered for admission to the WVU:
  • TOEFL Internet-Based = 79
  • TOEFL Computer-Based = 213
  • TOEFL Paper-Based = 550
  • IELTS = 6.5
Applicants who have received a high school diploma or a bachelor’s degree in the United States, UK, Canada, NZ or Australia need not submit TOEFL/IELTS results. However, applicants having only a master’s degree from an accredited US college or university must still provide acceptable TOEFL or IELTS scores.

3. I’m an international applicant. Can I get a student Visa to attend the IMC Program?
No. The IMC program is offered online – no IMC course is available in a traditional classroom setting. International students in the IMC program do not qualify for student Visas. However, international applicants are welcome to apply and can complete all IMC coursework from their country of residence.

4. I have more than 10 years of professional experience. Do I need to submit my old college transcripts?
Yes. All applicants must submit all academic transcripts when applying to the IMC program.

5. When can new IMC students begin the program?
New IMC students are admitted only for the Early Fall (August), Early Spring (January) and Summer (May) sessions.

6. How many years of work experience are required?
While a solid knowledge of marketing communications provides a strong foundation for students, many successful students have entered the program with very little practical work experience. Work experience is one aspect reviewed by the admissions committee when evaluating applicants. However, if an applicant has a strong undergraduate GPA, high GRE or GMAT scores, and strong letters of recommendation, these can offset the lack of work experience.

7. If I don’t have any work experience, should I still apply?
Yes. Other strong areas of your application can offset this.

8. Does my undergraduate degree need to be related to IMC in order to be accepted into the program?
No. While those who already have a general understanding of marketing communications may initially have a greater comfort level with the material, a foundation in another area of study does not preclude an applicant from being admitted. Just be prepared for some outside self-study to become familiar with common marketing terms and concepts.

9. Are there any undergraduate prerequisite courses required before enrollment in the IMC master’s program?
No. There are no specific courses required from an undergraduate program. However, all applicants must have completed an undergraduate degree before they can be considered for admission into the IMC program.

10. Can I take a course without being officially accepted into the program?
No. Only students who have been accepted into the IMC program may register for an IMC course.

11. What are the technical requirements? 
IMC students are required to secure and maintain a working computer and internet connection while enrolled in the program. Minimum computer requirements include Internet access with a modem speed of at least 56K, though high-speed service is strongly recommended. Students are also required to utilize a version of a Web browser (Internet Explorer, Netscape, AOL, etc.) that is compatible with the WVU eCampus system. Microsoft Word and Microsoft Excel are required for all courses in the program. Adobe Acrobat Reader is also necessary, and a program that converts documents to PDF format may be useful. Some courses also may require specific courseware such as Adobe Photoshop or SPSS. Additional software requirements will be communicated simultaneously with textbook assignments for each course. All students are strongly encouraged to have the latest version of virus protection software (e.g., Norton AntiVirus, MacAfee Virus Protection) installed on their system. Though no specific operating system or memory capacities are required, students are strongly encouraged to have access to a system with industry-standard capability. Either a PC or Mac computer platform is acceptable.