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Creative Strategy & Execution

IMC 615

Course Description

Takes a comprehensive look at creative strategy and its role in IMC. Students master the fundamentals of conceiving and executing an eye-catching, effective and integrated campaign that uses traditional and digital media.

Course Learning Outcomes

Upon successful completion of IMC 615, students will be able to:


Topics in this course may include:
In Search of the Big Idea
Situation Analysis & the Target Market
Creative Strategy & the Creative Brief; Developing Insights
Creative Strategy, Persuasive Copywriting & the Elements of Design
Creative Strategy in Radio & Television/Internet Video
Non-Traditional Media & Interactive Marketing
Mobile Marketing & the Future of Digital Media
Conclusion of IMC 615

This information was taken directly from the syllabus of this IMC course. While it is our intent to supply students with an accurate overview of the class, please note that the information was used in a previous session and, thus, is subject to change without notice.