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 curriculum

IMC 621

CURRENT TOPICS IN IMC


Course Description

This on-site and online current topics course explores topics and trends in IMC including: the changing face of today’s consumer, trust-based marketing, contextual understanding, social/mobile implications and opportunities, lessons from giant-killers and category disruptors, and finding and leveraging a brand’s purpose. Offered only during the Summer term, enrolled students will gain insight and learn from both past and present INTEGRATE conference presentations from leading industry experts. Note: Students will be required to attend INTEGRATE (full registration will be covered in the cost of the course) and benefit from exclusive opportunities with presenters, students and faculty.

Topics

Topics in this course may include:
State of Marketing 2016 & Potential Game-Changing Trends
The Changing Face of Today’s Consumer
Trust-based Marketing: Brand Transparency & Reputation Management
Contextual Understanding – Taking advantage of the Contextualized Customer Experience
Digital Marketing – Social/Mobile Implications & Opportunities
Slaying the Giant – How today’s Digital Marketing Tools allow the Davids to beat the Goliaths at their Game
Finding Solutions/Improving Lives
Wrap-up Week


This information was taken directly from the syllabus of this IMC course. While it is our intent to supply students with an accurate overview of the class, please note that the information was used in a previous session and, thus, is subject to change without notice.