GLOBAL BRAND COMMUNICATION
Course DescriptionThis course examines key issues needed to develop strong global brands by considering past successes and failures in strategy, addressing the importance of knowing local culture in communication and positioning, and discussing emerging issues in brand globalization.
|Topics in this course may include:|
|Introduction to Global Branding
|Global Marketing Research
|Global Culture and Consumer Behavior
|Global Culture and Communication|
|Global Segmentation and Brand Positioning
|Global Entry Strategies
|Developing New Products for Global Markets
|Brand Strategy in Marketing Products and Services
|Brand Strategy for Emerging Markets
This information was taken directly from the syllabus of this IMC course.
While it is our intent to supply students with an accurate overview of the class,
please note that the information was used in a previous session and, thus, is
subject to change without notice.