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Visual Information Design

IMC 635

What is the most exciting part of this elective?

We peek behind the curtain at what makes visual information design work and how effective it can be as a tool for designers and non-designers alike.

Each week builds on the previous one to help students gain a deeper understanding of visual perception and memory. We explore graphic-design elements and the trifecta of graphic design: layout, color, typography, then show how to integrate these elements to craft powerful and effective visual displays.

The emergence of digital and mobile makes a foundation in the power of images and the basics of design a valuable addition for IMC students to include in their quiver of skills.

What skills will someone take away from this course that can be applied to their career?

A working base for how images and memory function. How color, layout, and typography can be used to break down an image or a graphic display, as well as how to use these elements when creating your own displays.

We also explore the power of verbo-visual messages and how to apply them to create representational, abstract and symbolic content. You’ll take away tools such as layout grids and the basics of effective information graphics that can serve you no matter what kind if position you eventually land.

What careers/job titles might require skills from this course?

Creative Director Advertising Representative Marketing Manager Publications Director Business Development Graphic Designer Web Developer Art Director

Course Description

As information complexity and frequency have grown, so has the need for visual literacy. Explores the various sender-receiver processes that enhance readers’ and viewers’ abilities to create meaningful, effective visual presentations.

This course is designed for a general audience – you don’t have to be a designer or an artist in order to benefit from the course content. You will be required to do some analysis of visual communications, however, as well as produce some visuals for assignments. Nothing beyond general computer skills are necessary to complete these assignments.

Course Learning Outcomes

Upon successful completion of IMC 635, students will be able to:


Topics in this course may include:
Understanding the Shape of Content 
Exploring Space – the Initial Frontier
Applying Unity & Harmony in Design
Using Form Factors to Reveal Context
Creating Thematic Unity With Storyboards
Deploying Effective Typography & Color
Designing Purposeful Informational Graphics
Wrap-up Week

This information was taken directly from the syllabus of this IMC course. While it is our intent to supply students with an accurate overview of the class, please note that the information was used in a previous session and, thus, is subjec t to change without notice.