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Curriculum

Executive Comm & Leadership

Course Description

Students will examine the changing strategic position of communications within modern businesses and organizations, the importance of communications as a component of executive leadership, and the new imperative that communications deliver measurable results tied to business and organizational goals and objectives.

Course Learning Outcomes

Topics

Week

Topics

1

Communications in the C-Suite: Rise of the CCO

2

Are messages and media training the enemy?

3

C-Suite profiles, the holy grail gets more elusive

4

C-Suite styles, brand conformity v. individuality

5

Crisis leadership from the C-Suite

6

C-Suite on social media

7

ROI, Communications’ Achilles heel

8

Wrap-Up