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Curriculum

Disruptive Innovation

Course Description

Explores strategies and tactics that are used to help brands manage an endless barrage of disruption and disruptive technologies, changing consumer demands, internal and external pressures from startups, talent erosion and changing market dynamics. Also provides a new platform for brands and brand building in this “brave new world.”

Course Learning Outcomes

Topics

Week

Topics

1

An Introduction to the Concept of Survival Planning and the Survival Canvas

2

Sizing up the Triple Threat of Brand Extinction, Talent Erosion and Business Implosion/The Demise of the Corporation ( Headwinds/Tailwinds)

3

Shift Happens: New Competitive Landscapes, New Business Models  ( Prepare for Battle)

4

 Put yourself out of business/Heresy ( Mutiny, Prepare to be Boarded)

5

 Brand Modernization Framework: P.B.E.C, Flip the Funnel, Z.E.R.O.

6

Discover New Worlds: Digital Disruption, Talent Resurrection, Customer Obsession, Corporate Citizenship ( Magic Wand)

7

Change the Business You’re In ( North Star, Treasure Map)

8

Wrap-Up (Feedback on Canvas and Plans, Addressing Implementation, Continuity and Sell Through)