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Degree Tracks

SUGGESTED ELECTIVES* BY AREA OF CAREER FOCUS

Design & Production IMC 625 - Advanced Creative Concepts
IMC 634 - Digital Storytelling
IMC 635 - Visual Information Design
IMC 643 - Digital Video Production
Healthcare
IMC 627 - Healthcare Marketing
IMC 631 - Crisis Communication
IMC 693 - Augmented & Virtual Reality in IMC
Digital Media IMC 634 - Digital Storytelling
IMC 641 - Social Media and Marketing
IMC 642 - Web Metrics and SEO
Diversity & Inclusion
IMC 622 - Multicultural Marketing
IMC 637 - Internal Brand Communication
IMC 641 - Social Media and Marketing
Emerging Marketing Technologies
IMC 629 - Mobile Marketing
IMC 641 - Social Media and Marketing
IMC 642 - Web Metrics and SEO
IMC 693 - Augmented & Virtual Reality in IMC
Public Affairs/Lobbying
IMC 622 - Multicultural Marketing
IMC 624 - Cause Marketing
IMC 626 - B2B Direct Marketing
IMC 632 - Political Marketing
IMC 638 - Public Affairs
Media Planning & Analysis IMC 614 - Media Analysis
IMC 620 - Research Methods
IMC 637 - Internal Brand Communication
IMC 642 - Web Metrics and SEO
Niche/Specialty Topics IMC 617 - Consumer Sales Promotion
IMC 621 - Current Topics in IMC
IMC 623 - Global Brand Communication
IMC 627 - Healthcare Marketing
IMC 630 - Sports Marketing
IMC 632 - Political Marketing
IMC 633 - Entrepreneurship in IMC
IMC 638 - Public Affairs
Public Relations IMC 620 - Research Methods
IMC 624 - Cause Marketing
IMC 628 - Applied Public Relations
IMC 631 - Crisis Communication
IMC 638 - Public Affairs

 *IMC Master’s degree students select three (3) electives for their programs of study.